This Huggies Campaign Spells Out the Activities of Growing Infants

By: Amelia Roblin - Published: Nov 11, 2011 • References: ogilvy & adsoftheworld
There are significant milestones associated with growing up, though one of the least glamorous is learning how to use the toilet on your own. This Huggies campaign focuses on those other stepping stones to learning and maturing that are in a way made possible by controlling the basic functions of a baby's body.

Despite striving to promote a brand of diapers, the Excell Ogilvy agency of Honduras does not place a single nappy in any one of the three prints. Instead, the endearing and iconic image of toy blocks with letters inspires young parents to feel warm and fuzzy about the development of their toddlers. Along these lines, impressive pairings of words are found within the Huggies campaign like "play dirty," "kisses bites" and "crawls break." Stats for Alphabet Block Advertising Trending: Older & Chilly
Research: 1,371 clicks in 233 w
Interest: 4 minutes
Concept: Huggies Campaign
Related: 48 examples / 37 photos
Segment: Neutral, 0-12
Comparison Set: 18 similar articles, including: symbolic fitness psas, crocheted weapon campaigns, and panting runner prints.