Superstar

The Internet Baby Ad by MTS India Shows It Was Born for the Web

By: Laura McQuarrie - Published: • References: mtsindia.in & brandingmagazine
Telecommunication company MTS India's 'Internet Baby' commercial is hilariously accurate, though slightly exaggerated for the sake of humor.

The joke is that babies nowadays are born with mobile devices in their hands and the funny ad depicts a woman who gives birth to an incredibly tech-savvy kid who gets right into the digital world moments after emerging from the womb. It's not long before he's Googling "how to cut an umbilical cord," cutting himself free, taking selfies with nurses, sharing photos on Instagram and walking out of the hospital on his own, all to the sheer astonishment of the adults.

The Internet Baby commercial is part of MTS India's #MTSInternetBaby campaign, which describes that it was "born to #ExploitTheWeb with the new superior 3GPLUS network." Stats for Web-Savvy Baby Ads Trending: This Year & Warm
Traction: 453 clicks in 29 w
Interest: > 3 minutes
Concept: Internet Baby
Related: 77 examples / 59 photos
Segment: Neutral, 12-35
Comparison Set: 28 similar articles, including: daughter and dog portraits, baby olympic sprinter ads, and cozy infant seats.