The Internet Baby Ad by MTS India Shows It Was Born for the Web
Laura McQuarrie — March 26, 2014 — Marketing
References: mtsindia.in & brandingmagazine
Telecommunication company MTS India's 'Internet Baby' commercial is hilariously accurate, though slightly exaggerated for the sake of humor.
The joke is that babies nowadays are born with mobile devices in their hands and the funny ad depicts a woman who gives birth to an incredibly tech-savvy kid who gets right into the digital world moments after emerging from the womb. It's not long before he's Googling "how to cut an umbilical cord," cutting himself free, taking selfies with nurses, sharing photos on Instagram and walking out of the hospital on his own, all to the sheer astonishment of the adults.
The Internet Baby commercial is part of MTS India's #MTSInternetBaby campaign, which describes that it was "born to #ExploitTheWeb with the new superior 3GPLUS network."
The joke is that babies nowadays are born with mobile devices in their hands and the funny ad depicts a woman who gives birth to an incredibly tech-savvy kid who gets right into the digital world moments after emerging from the womb. It's not long before he's Googling "how to cut an umbilical cord," cutting himself free, taking selfies with nurses, sharing photos on Instagram and walking out of the hospital on his own, all to the sheer astonishment of the adults.
The Internet Baby commercial is part of MTS India's #MTSInternetBaby campaign, which describes that it was "born to #ExploitTheWeb with the new superior 3GPLUS network."
Trend Themes
1. Tech-savvy Babies - An opportunity for companies in the baby product industry to innovate and create new products that cater to the growing trend of tech-savvy babies.
2. Digital Marketing Campaigns - As companies compete for the attention of millennials, creating humorous digital marketing campaigns that resonate with this audience can become a disruptive way to promote products or services.
3. 3GPLUS Network - MTS India's innovative 3GPLUS network can inspire other telecommunication companies to develop and invest in new and superior networks to cater to a growing demand for internet connectivity.
Industry Implications
1. Baby Products - An opportunity for companies in the baby products industry to integrate technology into their designs and create new innovative products for tech-savvy babies.
2. Advertising - By producing humorous and relatable ads like MTS India's 'Internet Baby,' advertising agencies can create successful campaigns that stand out in a crowded market and generate brand recognition.
3. Telecommunications - Telecommunication companies can disrupt the market by investing in superior networks like MTS India's 3GPLUS, which can meet the growing demand for internet connectivity and provide a competitive advantage over other companies.
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