With all the amazing voices and impressions of Robin Williams, it is amazing we don’t see him in more ads like this Snickers football commercial. The comedy legend can literally transform himself into dozens of different characters without changing his appearance at all, which is perfectly suited for a Snickers new campaign.
The idea of the new Snickers commercials is that we all get a little "loopy" when we get too hungry and sometimes we don’t act like ourselves. This concept plays out in this commercial as Robin Williams attempts to give his team direction during a time out. He tells them to go out on the field and look for Os.
Once he bites into a Snickers he turns back into himself, who is actually a large black man. Who knew.
Stats for Hunger Harnessing Chocolate Commercials
Trending: Older & Warm
Research: 1,046 clicks in 167 w
Interest: > 3 minutes
Concept: Snickers Football Commercial
Related: 108 examples / 83 photos
Segment: Males, 12-55+
Comparison Set: 40 similar articles, including: wolf-wearing casanova ads, forceful falcon deodorant ads, and creamy cookie quarrel commercials.
Hunger Harnessing Chocolate Commercials
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