It's not everyday that a person may see a baby or cow spring up from the middle of the road, but the Rhold Insurance Brokerage campaign shows that everyone should be prepared for those extremely unexpected cases. Accidents happen all the time, some of them more bizarre than the next, but that doesn't mean it won't happen to even the most careful people.
Created by Sao Paolo-based ad agency Giovanni+DraftFCB, the Rhold Insurance Brokerage campaign may be very fantastical thanks to its overall cartoonish aesthetic, but it really drives home the message that life can sometimes become out of the norm. Yet with Rhold, people won't have to worry because, as they state in their campaign, "we'll take care."
Stats for Dangerously Springing Baby Ads
Trending: Older & Chilly
Research: 502 clicks in 230 w
Interest: 1.1 minutes
Concept: Rhold Insurance Brokerage Campaign
Related: 51 examples / 39 photos
Segment: Neutral, 18-55
Comparison Set: 19 similar articles, including: surrealist activewear campaigns, glam rock goddess shoots, and novel art ads.
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