Celebrating the importance of creativity at its best, these CLIO Awards ads promote arts and culture by illustrating what you need to get to the top paired with the wonders of winning.
The first CLIO Awards ad features a Chinese take out box with the words "what creatives need to win a CLIO," followed with things like "120-hour workweeks" and giving up your significant other. This may sound like too much sacrifice until the second ad is revealed, which features a champagne bottle to show "what creatives do when they win a CLIO," which includes posting endless amounts of photos on Facebook and crying tears of joy.
Whether or not you identify as a creative type yourself, these CLIO Awards print ads may just bring out an artistic side you didn't even know you had.
Stats for Champagne-Popping Award Campaigns
Trending: Older & Mild
Research: 6,281 clicks in 172 w
Interest: 2.9 minutes
Concept: CLIO Awards
Related: 35 examples / 27 photos
Segment: Neutral, 18-55+
Comparison Set: 13 similar articles, including: imprisoning technology ads, inflight complainer ads, and real life gamer ads.
Champagne-Popping Award Campaigns
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