Non-alcoholic beverages are embraced as an equal alternative to cocktails
Implications - Traditionally viewed as the less-than option, non-alcoholic beverages have been re-imagined by designated drivers and non-drinkers alike as an equal alternative for social enjoyment. The acceptance of more reserved choices marks a move towards a consumer base with distinct attention to health and safety as opposed to more carefree tendencies.
Trend Themes
1. Healthy and Non-alcoholic Beverages - Consumers are opting for healthier and non-alcoholic beverages as a safer and reserved choice.
2. Non-alcoholic Inspired by Alcohol Based Beverages - The rise of non-alcoholic drinks that are inspired by alcoholic-based beverages, offering great taste with none of the nasty repercussions of a long night of drinking.
3. Mocktail Recipes - Consumers are embracing mocktail recipes as an equal alternative for social enjoyment.
Industry Implications
1. Beverage Industry - The beverage industry can capitalize on the popularity of healthy and non-alcoholic beverages through product innovation.
2. Packaging Industry - The packaging industry can develop new packaging that reflects the mocktail trend and appeals to consumers who are looking for more fun and creative alternatives.
3. Food and Hospitality Industry - The food and hospitality industry can introduce more mocktail items on their menus and promote them as the equal alternative to cocktails.
