Vileda's Cute Social Campaign Cleverly Promotes Its Hot Spray Mop

By: Laura McQuarrie - May 1, 2015
References: baby.vileda & brandingmagazine
In an unusual move to promote a new product called the 100°C Hot Spray Mop, household cleaning product brand Vileda is hosting a baby competition that's being called the 'Baby Crawling Championships.'

The event features four infants who have been given personas like "The Golden Girl," "The Bad Kid and "The Heartbreaker." In order to be eligible to win one of the new Vileda 100°C Hot Spray Mops, social media users are required to cast their vote for which baby they think will come out on top.

Since cleaning products aren't some of the most exciting to advertise, this is a clever way to go about it in a way that will have moms mooning over cute kids and sparkling clean floors at the same time.