Category
Lifestyle
Assisted Choices
Trend cluster
Category
Conspicuous
Flavor
Consumers opt for upscale flavors in their alcoholic beverages.
3.2
Trend score
Trend
What is the Conspicuous Flavor trend?
Conspicuous Flavor: Though armed with a better understanding of health and wellness, consumers are still willing to splurge on luxurious flavors when it comes to alcoholic beverages. Whether it's cost-effective DIY recipes or artisanal cocktails, consumers are pursuing decadent taste and smooth texture. Upscale flavoring signifies that consumers are searching for ways to satiate their preference for indulgence.
Trend themes
Themes within the Conspicuous Flavor trend
Three behaviours holding the trend together01
Indulgent Drinking Experience
The surge in demand for luxurious heavy, smooth, and palatable drinking experiences continues to influence how alcoholic beverages are 'enriched.' Innovations in infusion techniques that incorporate costly ingredients are disruptive opportunities for bartenders and distillers alike.
02
DIY Culture
DIY consumer culture is encouraging people to experiment with various food and beverages, creating their own unique blends of artisanal drinks for a fraction of the cost. Alcoholic DIY recipes, such as cocktail mixers or homemade alcohol, provide opportunities for micro-distillers and homebrewers.
03
Perfume-inspired Flavors
The perfume industry's tradition of blending different fragrances to create a unique scent has provided a novel approach to making craft cocktails. For bartenders and distillers, creating complex cocktails inspired by perfumes require experimentation with niche ingredient combinations to achieve that perfect aroma-taste balance.
Industry implications
What the Conspicuous Flavor trend means for industry
Where the trend changes the playbookFor
Hospitality
Hospitality professionals are responsible for providing consumers with the luxury drinking experiences they crave. Through innovative and high-quality beverage creation and presentation, can plug into this market demand and offer consumers a worthwhile experience.
For
Food and Beverage
As consumers explore new flavors and ingredient combinations, especially in the DIY culture, food and beverage companies and startups can reinvest in innovative production methods that deliver unique craft recipes, beer, and spirits to cater to changing consumer preferences.
For
Retail and E-commerce
Emerging alcohol e-commerce platforms can create an opportunity to connect consumers seeking personalized drinking experiences with distilleries and craft breweries. Online alcohol stores can cater to DIY enthusiasts by offering raw materials and tools for traditional homebrewing of beer, wine, and cider.
Trend signals
Trend signals for Conspicuous Flavor
Trend score 3.2 out of 10, from popularity 47%, activity 41%, freshness 8%.
Popularity47%
Activity41%
Freshness8%
Audience
30%Men
70%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Evidence
Examples of the Conspicuous Flavor trend
6 featured examples from Oct 23, 2014 to Aug 10, 2016CategoryUnique
Couture Aromatic Cocktails
Café Royal Offers Luxury Drinks Inspired By Givenchy's Perfume
Luxury hotels, resorts, and restaurants can tap into the trend of aromatic cocktails to enhance their offerings and provide unique experiences for their guests.
CategoryLifestyle
Artisan Super Bowl Cocktails
Bendistillery's Game Day Drink Recipes are Deliciously Refined
Disruptive innovation opportunities in creating artisanal, refined cocktails for special events like the Super Bowl.
CategoryLifestyle
Egg White Cocktails
This Creative Cocktail Called the Mead of Poetry Calls for an Egg White
Incorporating egg white cocktails into their offerings, bars and restaurants can attract customers seeking unique drinking experiences.
CategoryLifestyle
Whiskey-Customizing Combs
The Whiskey Element Makes Your Cheap Drink Taste Like Oak-Aged Whiskey
Whiskey Elements could potentially impact the beverage industry by changing consumer perceptions of what makes a high-quality whiskey.
CategoryLifestyle
Perfume-Inspired Cocktails
Givenchy Creates Exclusive Drinks for London's Hotel Cafe Royal
Hotels and lounges can incorporate perfume-inspired cocktails to enhance their beverage offerings and provide a unique experience for guests.
CategoryLifestyle
Cacao-Based Booze
This Alcoholic Cacao Drink is Crafted From the Cacao Fruit
The distilled spirits industry can explore incorporating cacao fruit as a unique ingredient to create innovative alcoholic beverages.
