Category
Lifestyle
Assisted Choices
Trend cluster
Category
Experiential
Flavoring
Moving beyond mere taste, consumers turn to interactive flavor enhancements.
4.5
Trend score
Trend
What is the Experiential Flavoring trend?
Experiential Flavoring: Moving beyond the allure of exotic flavoring, brands are turning to flavor enhancements that tantalize both taste buds and provide sensory experiences. Using things like flavored straws and powders to encourage user participation, brands are seeking to not only heighten engagement, but make the process of enhancing flavors more customized to consumer tastes.
Trend themes
Themes within the Experiential Flavoring trend
Three behaviours holding the trend together01
Sensory Experiences
Brands are turning to flavor enhancements that provide sensory experiences to heighten engagement.
02
Customized Flavoring
Brands are seeking to make the process of enhancing flavors more customized to consumer tastes.
03
Space-Saving Solutions
Innovations that offer space-saving flavoring gadgets not only simplify the process of tailoring a drink to one's liking but also allow consumers to enjoy multiple flavored water experiences with a single purchase.
Industry implications
What the Experiential Flavoring trend means for industry
Where the trend changes the playbookFor
Food and Beverage Industry
Food and beverage companies can innovate by providing customized sensory experiences and adopting space-saving solutions to enhance consumer engagement.
For
Hospitality Industry
Businesses in the hospitality industry can offer unique and customized sensory experiences by enhancing drinks with flavored straws, powders, and infusers.
For
Consumer Goods Industry
Consumer goods companies can tap into the trend of customized flavoring by offering consumers easy-to-use and space-saving solutions for enhancing their drinks with exotic and berry flavors.
Trend signals
Trend signals for Experiential Flavoring
Trend score 4.5 out of 10, from popularity 63%, activity 64%, freshness 8%.
Popularity63%
Activity64%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Experiential Flavoring trend
5 featured examples from Sep 7, 2014 to Oct 27, 2015CategoryLifestyle
Water-Flavoring Bottles
The Core Flavored Water Bottle Concept Infuses Drinks with Fruity Flavors
Companies in the beverage industry can explore incorporating flavored water products with the use of natural fruit essences in their portfolio.
CategoryLifestyle
Water-Flavoring Caps
BottlePORT's Bottle Caps Enhance Water with Exotic and Berry Flavors
As the demand for customizable drink options grows, there is a big opportunity for the beverage industry to capitalize on this trend by developing and marketing innovative product…
CategoryLifestyle
Beer-Flavoring Powders
Ajigen's Powdered Packets Let You Customize a Beer Flavor
Craft beer companies can explore the use of beer-flavoring powders to offer customers a wider range of customizable and unique beer options.
CategoryArt & Design
Spinning Alcohol Infusers
Sempli's Incanter Helps You Add Flavor to Spirits at Home
Sempli's Incanter is a new addition to the innovative and growing market of kitchen gadgets.
CategoryLife-Stages
Flavored Drinking Straws
Tubulars' Straws Infuse Plain Milk with Tasty Flavors
Beverage companies can explore the market for flavor-infusing straws to meet the demand of consumers seeking convenient and customizable beverage options.
