Fitness fashion becomes streamlined and minimalist for added versatility
Implications - The sportswear and fashion industry have collided in efforts to appease both the fashion-focused athlete and the fitness-focused fashionista. To be as versatile as possible, collaborations between fitness retailers and fashion brands opt for a minimalist design that can translate effortlessly from the gym to the street. Ultimately, fashion fitness reveals a consumer desire for performance and functionality along with aesthetics.
Trend Themes
-
Athletic Minimalism — Fitness brand collaborations opt for a minimalist design that can translate effortlessly from the gym to the street.
-
Athletic Couture Collaborations — Luxury athletic wear that encourages a renewed dedication to fitness can be worn on the daily.
-
Disruptive Sportswear Collections — Fashion collaborations like Nikelab x sacai push the boundaries of traditional silhouettes and ideas to create unexpected yet wearable results.
Industry Implications
-
Athleticwear — Fitness apparel companies can collaborate with high-end fashion brands to create stylish yet practical athletic wear.
-
Fashion — Fashion brands can collaborate with fitness retailers to create functional and minimalistic designs that can easily translate from gym to streetwear.
-
Technology — Technology companies can develop innovative fabrics and designs to create high-performance sports apparel that enhances the wearer's comfort and performance.
5 Featured, 41 Examples:
448,449 Total Clicks
Date Range:
Sep 14 — Mar 15
Trending:
Warm
Consumer Insight Topics:
