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Athletic Minimalism

Fitness fashion becomes streamlined and minimalist for added versatility

Implications - The sportswear and fashion industry have collided in efforts to appease both the fashion-focused athlete and the fitness-focused fashionista. To be as versatile as possible, collaborations between fitness retailers and fashion brands opt for a minimalist design that can translate effortlessly from the gym to the street. Ultimately, fashion fitness reveals a consumer desire for performance and functionality along with aesthetics.
4.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
5 Featured, 41 Examples:
422,065 Total Clicks
Date Range:
Sep 14 — Mar 15
Trending:
Warm
Consumer Insight Topics:

Featured Examples

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