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Incognito Vino

Consumers are looking for inconspicuous ways to enjoy wine

Implications - Young consumers are less interested in the perceived exclusivity of drinking wine, and instead seek to enjoy it in a low-key way, leading to the rise of unobtrusive or camouflaged forms of packaging. The shift in packaging suggests that consumers are less concerned with conspicuous packaging, putting more emphasis on social experience.
Trend Themes
1. Unobtrusive/ Innovative Packaging Design - Consumers seek to enjoy wine in low-key ways leading to the rise of unobtrusive or camouflaged forms of packaging, and there is an opportunity in designing innovative packaging for different occasions.
2. Convenience Packaging for On-the-go Drinking - Convenience packaging for on-the-go drinking, such as the single-serve resealable wine pouch, provides a niche market opportunity for brands to make drinking experiences portable and easy.
3. Eco-friendly and Cost-effective Packaging - Eco-friendly and cost-effective packaging emphasizes sustainability, and it provides an opportunity for creating alternative packaging solutions for wine, with attributes like the ability to prevent spoilage, transport and stock more wine, thereby reducing costs.
Industry Implications
1. Alcoholic Beverages - The trends in wine packaging innovation provide opportunities for alcoholic beverage companies to develop portable and more convenient products that meet the needs and preferences of contemporary wine-drinking consumers.
2. Sustainability and Packaging - The eco-friendly and cost-effective packaging trends inspire disruptive solutions in sustainable packaging across different industries, including wine packaging, leading to reduction in waste and contributing to a circular economy.
3. Outdoor and Recreational Activities - The rise of unobtrusive and convenience packaging for wine products creates opportunities in the outdoor and recreational industries for brands to provide easy to transport and on-the-go wine experiences for consumers that are looking for low-key drinking options during such activities.
3.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
9 Featured, 72 Examples:
268,396 Total Clicks
Date Range:
Jul 14 — Jul 19
Trending:
Average
Consumer Insight Topics:

Featured Examples

Plastic-Packaged Rosé Wines
Plastic-Packaged Rosé Wines
Electric Rosé Offers a Distinctly Packaged Wine Product
While boxed wines are highly familiar with consumers at this point, those packaged in plastic pouches like the products Electric Rosé offers are likely to be completely new territory for wine lovers.... MORE
Portable Vino Pouches
Portable Vino Pouches
The Resealable Nuvino Wine Pouch is Travel Friendly and Have Single Portions
This single-serve, resealable wine pouch design allows you to travel and drink on the go with ease. Nuvino has lightweight, unbreakable packaging that is easy to bring with you whether it’s... MORE
Single-Serve Wine Pouches
Single-Serve Wine Pouches
The Mifuwi Wine Products are Conveniently Packaged in a Pouch
Enjoying wine outside of the home can be something of a chore, so the Mifuwi wine products are packaged to make it far simpler to do so. Packed in convenient pouches, the Mifuwi wine beverages have... MORE
Portable Frosé Pouches
Portable Frosé Pouches
The Chanmé Frosé Pouches Allow You to Enjoy Frozen Rosé All Day
Chanmé Frosé has found a way to make rosé even better with its new frosé pouches. With these portable drink pouches at the ready, you can now enjoy frozen rosé all day. Though frozen rosé, or... MORE
Festival-Ready Wine Packaging
Festival-Ready Wine Packaging
Niner Wine is Set to Take to the Party in Style
The packaging for Niner Wine by Max MacDonald of the UK allows people to take the bottle to festivals or parties without being too noticeable. Certain festivities tend to frown upon drinking, so... MORE
Relaxed Wine Bottles
Relaxed Wine Bottles
This Beer Wine Bottle Disguises Itself as an Unpretentious Drink
Wine and wine-drinking is notorious for seeming a little bit pretentious, but this ‘DADA’ beer wine bottle makes it known that it’s time to party. The DADA bottles have pop-off... MORE
Shareable Boxed Wines
Shareable Boxed Wines
Public House's Wine Kit Includes Cups for a Group Gathering
In order to simulate the same casual, enjoyable, pretension-free experience of enjoying a drink like beer with friends, Public House developed this neat wine kit. The social drinking kit includes... MORE
Portable Wine Pouches
Portable Wine Pouches
High Key Wine Sells Individual Pouches of Rosé & White Wine
High Key Wine Co. sets itself apart by selling individual wine pouches in Sweet White, Dry Rosé, and Semi-Sweet Rosé options, each of which contains more or less the same volume a medium glass of... MORE
Eco-Friendly Wine Packaging
Eco-Friendly Wine Packaging
This Wine Brand Cares About the Planets and Looks Good Doing It
Lose the pretentiousness when it comes to wine and try this new wine brand with no judgment about what it comes in. Yes, it is boxed wine but it will become your favorite new wine this summer. The... MORE

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Portable Frosé Pouches
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Coffee Brand Canned Rosés
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Canned Sparkling Rosés
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Organically Farmed Wine Cans
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Gin Mare's 'Gindae' Was Made in Honor of World Gin Day
Creamy Pumpkin Spice Liqueurs
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Creamy Beverage Innovation Brands
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Creamy Creations Offers a Series of Flavored Liqueurs
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Forty-Ounce Wine Bottles
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Martha Stewart Wine Co. is an Online Shop Curated by Stewart
In-Store Beverage Boutiques
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This New Concept Target Store Boasts a Wine and Beer Shop
Spirited Tropical Wines
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Lola's Rosé Wine is to Be Enjoyed Without Rules and Restrictions
Canned Lemonade Cocktails
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'Disco Lemonade' Features a Base of Vodka and Locally Sourced Mint
Modernized Traditional Wine Labels
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Kirnbauer Wines Have Been Branded to Accommodate Modern Designs
Dye-Free Stain Removal Wipes
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These Powerful Stain Rx Sheets Come in Convenient Pouches
Luxuriously Mixed Wines
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The Veuve Clicquot Rich Introduces Notes of Fruits and Vegetables
play_circle_filled In-Flight Beer Brews
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Cathay Pacific's 'Betsy' Enhances the Enjoyment of Beer on an Airplane
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This Packaging from the Butler's Pantry is Festive and Funny
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This Mulled Wine Packaging Mimics the Warmth of the Beverage
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Reminiscent Wine Labels
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These Creative Wine Bottles Look to Written Correspondence for Inspiration
Blunt Wine Packaging
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This Packaging Concept Doesn't Beat Around the Bush About Good Wine
Tribal Wine Packaging
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New World Wine's 'Mask Spirit' Collection Celebrates Global Wine
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