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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,236 more

Incognito Vino

Consumers are looking for inconspicuous ways to enjoy wine

Implications - Young consumers are less interested in the perceived exclusivity of drinking wine, and instead seek to enjoy it in a low-key way, leading to the rise of unobtrusive or camouflaged forms of packaging. The shift in packaging suggests that consumers are less concerned with conspicuous packaging, putting more emphasis on social experience.
6.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
9 Featured, 72 Examples:
191,730 Total Clicks
Date Range:
Jul 14 — Jul 19
Trending:
Average
Consumer Insight Topics:

Featured Examples

Plastic-Packaged Rosé Wines
Plastic-Packaged Rosé Wines
Electric Rosé Offers a Distinctly Packaged Wine Product
While boxed wines are highly familiar with consumers at this point, those packaged in plastic pouches like the products Electric Rosé offers are likely to be completely new territory for wine lovers.... MORE
Portable Vino Pouches
Portable Vino Pouches
The Resealable Nuvino Wine Pouch is Travel Friendly and Have Single Portions
This single-serve, resealable wine pouch design allows you to travel and drink on the go with ease. Nuvino has lightweight, unbreakable packaging that is easy to bring with you whether it’s... MORE
Single-Serve Wine Pouches
Single-Serve Wine Pouches
The Mifuwi Wine Products are Conveniently Packaged in a Pouch
Enjoying wine outside of the home can be something of a chore, so the Mifuwi wine products are packaged to make it far simpler to do so. Packed in convenient pouches, the Mifuwi wine beverages have... MORE
Portable Frosé Pouches
Portable Frosé Pouches
The Chanmé Frosé Pouches Allow You to Enjoy Frozen Rosé All Day
Chanmé Frosé has found a way to make rosé even better with its new frosé pouches. With these portable drink pouches at the ready, you can now enjoy frozen rosé all day. Though frozen rosé, or... MORE
Festival-Ready Wine Packaging
Festival-Ready Wine Packaging
Niner Wine is Set to Take to the Party in Style
The packaging for Niner Wine by Max MacDonald of the UK allows people to take the bottle to festivals or parties without being too noticeable. Certain festivities tend to frown upon drinking, so... MORE
Relaxed Wine Bottles
Relaxed Wine Bottles
This Beer Wine Bottle Disguises Itself as an Unpretentious Drink
Wine and wine-drinking is notorious for seeming a little bit pretentious, but this ‘DADA’ beer wine bottle makes it known that it’s time to party. The DADA bottles have pop-off... MORE
Shareable Boxed Wines
Shareable Boxed Wines
Public House's Wine Kit Includes Cups for a Group Gathering
In order to simulate the same casual, enjoyable, pretension-free experience of enjoying a drink like beer with friends, Public House developed this neat wine kit. The social drinking kit includes... MORE
Portable Wine Pouches
Portable Wine Pouches
High Key Wine Sells Individual Pouches of Rosé & White Wine
High Key Wine Co. sets itself apart by selling individual wine pouches in Sweet White, Dry Rosé, and Semi-Sweet Rosé options, each of which contains more or less the same volume a medium glass of... MORE
Eco-Friendly Wine Packaging
Eco-Friendly Wine Packaging
This Wine Brand Cares About the Planets and Looks Good Doing It
Lose the pretentiousness when it comes to wine and try this new wine brand with no judgment about what it comes in. Yes, it is boxed wine but it will become your favorite new wine this summer. The... MORE

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Related Examples

Football Fan Canned Wines
Football Fan Canned Wines
Constellation Brands' Has a New Canned Wine Brand Called Crafters Union
Portable Frosé Pouches
Portable Frosé Pouches
The Martini&Rossi Frosé Can Be Frozen for a Refreshing Rosé Treat
Coffee Brand Canned Rosés
Coffee Brand Canned Rosés
Dunkin' Created a Limited-Edition Can of Rosé Wine
Canned Sparkling Rosés
Canned Sparkling Rosés
Archer Roose’s Sparkling Rosé Spritz is a Low Alcohol Option for Summer
Refreshingly Rosy Summertime Ciders
Refreshingly Rosy Summertime Ciders
The Magners Rosé Cider is Best Served Over Ice
Organically Farmed Wine Cans
Organically Farmed Wine Cans
Bonterra Shares Organic American Wine in Convenient Packaging
Rosé-Colored Berries
Rosé-Colored Berries
Driscoll's is Sweetening the Summer Months with 'Rosé Berries'
Refreshing Rose-Colored Ciders
Refreshing Rose-Colored Ciders
The Orchard Pig Pink Cider Answers Consumer Demand for Blush Drinks
Refreshing Rosé Spritzers
Refreshing Rosé Spritzers
Angry Orchard Spritz Rosé Hard Cider is Light, Bubbly & Sweet
Italian-Style Canned Spritzers
Italian-Style Canned Spritzers
Beviamo Combines Bitter Liqueur, Italian Wine & Soda Water
Summery Rosé Seltzers
Summery Rosé Seltzers
Smirnoff Seltzer is Introducing a 'Four Ways to Rosé' Pack with New Flavors
Free-From Canned Wines
Free-From Canned Wines
Besa mi Vino Makes Clean, Millennial-Targeted Canned Wine Products
Spiked Watermelon Punches
Spiked Watermelon Punches
BeatBox Beverages is Introducing a Summery Party Punch Flavor
Ready-to-Pour Gin Boxes
Ready-to-Pour Gin Boxes
'Pinkster on Tap' Introduces Sustainable Bag-in-Box Packaging for Spirits
Libation-Infused Ice Creams
Libation-Infused Ice Creams
The Arctic Buzz Ice Cream is Made with Real Vodka
Polish Village-Inspired Vodkas
Polish Village-Inspired Vodkas
Moët Hennessy Launched Two New Belvedere Single-Estate Rye Vodkas
Awareness-Raising Honey Gins
Awareness-Raising Honey Gins
Warner Edwards' 'Honeybee Gin' Supports Bee Populations
Amalfi Lemon Liqueurs
Amalfi Lemon Liqueurs
The 'Amalfi Smooth' Lemon Liqueur from Staibano Boasts Notes of Almond
Gin-Infused Ice Creams
Gin-Infused Ice Creams
Gin Mare's 'Gindae' Was Made in Honor of World Gin Day
Creamy Pumpkin Spice Liqueurs
Creamy Pumpkin Spice Liqueurs
This New Pumpkin Spice Baileys is Ideal for Fall Drinks
Creamy Beverage Innovation Brands
Creamy Beverage Innovation Brands
Creamy Creations Offers a Series of Flavored Liqueurs
Creamy Multifaceted Liqueurs
Creamy Multifaceted Liqueurs
The Magnum Cream Liqueur Offers a Dynamic a flavors in One Beverage
Crunchy Wine Grape Snacks
Crunchy Wine Grape Snacks
The RayZyns Dried Wine Grapes are Packed with Antioxidants
Wine-Dispensing Handbags
Wine-Dispensing Handbags
The 'Portovino' Has a Discreet Latch for Dispensing Boozy Beverages
Low-Sugar Sparkling Wines
Low-Sugar Sparkling Wines
The Carlo Gancia Leggero Prosecco Wine is a Lighter Libation Option
Forty-Ounce Wine Bottles
Forty-Ounce Wine Bottles
Forty Ounce Wine Only Offers Large Wine Bottles
Celebrity Homemaker Wine Services
Celebrity Homemaker Wine Services
Martha Stewart Wine Co. is an Online Shop Curated by Stewart
In-Store Beverage Boutiques
In-Store Beverage Boutiques
This New Concept Target Store Boasts a Wine and Beer Shop
Spirited Tropical Wines
Spirited Tropical Wines
Lola's Rosé Wine is to Be Enjoyed Without Rules and Restrictions
Canned Lemonade Cocktails
Canned Lemonade Cocktails
'Disco Lemonade' Features a Base of Vodka and Locally Sourced Mint
Modernized Traditional Wine Labels
Modernized Traditional Wine Labels
Kirnbauer Wines Have Been Branded to Accommodate Modern Designs
Dye-Free Stain Removal Wipes
Dye-Free Stain Removal Wipes
These Powerful Stain Rx Sheets Come in Convenient Pouches
Luxuriously Mixed Wines
Luxuriously Mixed Wines
The Veuve Clicquot Rich Introduces Notes of Fruits and Vegetables
play_circle_filled In-Flight Beer Brews
In-Flight Beer Brews
Cathay Pacific's 'Betsy' Enhances the Enjoyment of Beer on an Airplane
Festive Pie Packaging
Festive Pie Packaging
This Packaging from the Butler's Pantry is Festive and Funny
Tropical Horizon Branding
Tropical Horizon Branding
These Miami Sky Wine Bottles is Inspired by Nature's Beauty
Cozy Mulled Wines
Cozy Mulled Wines
This Mulled Wine Packaging Mimics the Warmth of the Beverage
Upscale Beer Bottles
Upscale Beer Bottles
Alfaia's Craft Beer Bottles Borrow Traits from Upscale Wine
Reminiscent Wine Labels
Reminiscent Wine Labels
Evgeny Perfilev's Bread Wine Packaging Throws Back to a Simpler Time
Postal Wine Packaging
Postal Wine Packaging
These Creative Wine Bottles Look to Written Correspondence for Inspiration
Blunt Wine Packaging
Blunt Wine Packaging
This Packaging Concept Doesn't Beat Around the Bush About Good Wine
Tribal Wine Packaging
Tribal Wine Packaging
New World Wine's 'Mask Spirit' Collection Celebrates Global Wine
Connect-the-Dots Wines
Connect-the-Dots Wines
This Creative Wine Bottle Design Lets You Get Creative
Woodsy Wine Bottles
Woodsy Wine Bottles
OAK Wine's Wooden Wine Bottle is Created from the Same Storage Cask
Literary Wine Labels
Literary Wine Labels
Llavors Blanc's Wine Bottle Label is Like a Page from a Book
Fluorescent Wine Labels
Fluorescent Wine Labels
This Concept Glowing Wine Bottle Label Brightens Up a Dark Bottle of Red
Leafy Cider Packaging
Leafy Cider Packaging
Kiss Cider's Can Packaging is Fresh, Fun & Fruity
Frosting-Inspired Wine Labels
Frosting-Inspired Wine Labels
McGuigan's 20th Anniversary Wine Bottle Resembles a White Sheet Cake
Wine Bottle Milk Packaging
Wine Bottle Milk Packaging
Milky & Moo Looks More Like an Alcoholic Beverage Than Milk
Sporty Souvenir Wines
Sporty Souvenir Wines
Lidio Carraro's World Cup Bottle is Presented Like a Trophy
Earthy Wine Branding
Earthy Wine Branding
Moolanda Takes its Name from the Aboriginal Culture
Astrological Wines
Astrological Wines
Loxarel's Cora is a Biodynamic Wine That's Influenced by Lunar & Planet Cycles
Chic Wine Saver Accessories
Chic Wine Saver Accessories
West Elm's Geo Bottle Stopper is Elegant and Practical
Minimalist Grape Wine Packaging
Minimalist Grape Wine Packaging
Dulovalogatas Wine Shows the First Step of Wine Production
Modular Wine Packaging
Modular Wine Packaging
These Wine Bottle Designs are Inspired by Geometric Shapes
Cartoony Wine Bottles
Cartoony Wine Bottles
Constantin Bolimond's Concept Cartoon Wine Bottles Feature the Simpsons
Rubber Wine Glasses
Rubber Wine Glasses
The Spruce Silicone Wine Glasses Won't Break if You Accidentally Drop Them
Scandinavian Wine Bottles
Scandinavian Wine Bottles
Blossa's Mulled Wine Packaging Celebrates the Swedish City of Dalarna
Lunar-Inspired Wine Packaging
Lunar-Inspired Wine Packaging
MoonCook is a Conceptual Branding Project for Wine
Fantasy Family Wines
Fantasy Family Wines
Game of Thrones Fans Can Enjoy a Glass of the Wines of Westeros
Location-Specific Wine Bottles
Location-Specific Wine Bottles
Anecoop Winery's Product Packaging is Varied for Different Markets
Canned Coffee Wines
Canned Coffee Wines
Friends Beverage Group is Set to Sell Coffee-Wine in a Can
play_circle_filled Patriotic Sangria Recipes
Patriotic Sangria Recipes
Celebrate This Weekend With This Red, White and Blue July 4th Sangria
Provincial Wine Packaging
Provincial Wine Packaging
This Charming Wine Packaging Design is Perfect for Lazy Summer Picnics
Silk-Inspired Wine Packaging
Silk-Inspired Wine Packaging
Alex Beltechi Made a Label Look Similar to the Soft Fabric
Multitasking Mustache Bottle Openers
Multitasking Mustache Bottle Openers
The Wine and Beer Opener Can Tackle Multiple Types of Bottles
Multi-Sensory Scented Cocktails
Multi-Sensory Scented Cocktails
The Ritz-Carlton Berlin Will Serve Perfume Themed Alcholic Drinks
Summery Wine Bottles
Summery Wine Bottles
The 2014 Chandon Summer Bottle is Playful and Unpretentious
Soccer-Inspired Wines
Soccer-Inspired Wines
The LASK Soccer Club Wine is a Sport Drink That Takes Cues from the Field
Mason Jar Wine Packaging
Mason Jar Wine Packaging
Petit Bocal by Tanya Heidrich Uses Unconventional Branding
play_circle_filled Portable French Press Pouches
Portable French Press Pouches
This One-Bag Disposable Coffee Maker Combines Filter and Press
Basic Beer-Style Vinos
Basic Beer-Style Vinos
Red Meat Wine Packaging was Conceived with a Casual Approach