Chanmé Frosé has found a way to make rosé even better with its new frosé pouches. With these portable drink pouches at the ready, you can now enjoy frozen rosé all day.
Though frozen rosé, or frosé as it's known, is nothing new, it's not something that consumers can easily make at home. Chanmé Frosé has solved that vino dilemma by creating freezer pouches of frosé. More specifically, each pouch contains a blend of 2018 California rosé wine, which has been lightly sweetened and frozen in single-serve 10-ounce pouches. All consumers have to do is pop the pouches in the freezer and wait until their favorite wine become a cool summer treat. As the brand explains, "Chanmé Frosé is a wine specialty product that caters to modern day consumers’ tastes and needs."
Image Credit: <i> Chanmé Frosé.</i>
What Makes This Trend Stand Out
- Portable Rosé Products
- There is an opportunity to create more portable drink pouches for other types of wines or alcoholic beverages
- Specialty Wine Products
- Developing a unique and specific flavor profile in wine products can attract modern consumers
- Frozen Drink Products
- Expanding the market for frozen alcoholic beverages is a potential opportunity for innovation in the beverage industry
Sectors Adopting This
- Wine Industry
- There is potential for growth in the wine industry by catering to modern consumers and their preferences
- Alcohol Industry
- Creating specialty and unique alcoholic beverages can be a way for companies to differentiate themselves in the market
- Beverage Industry
- There is potential for innovation in the beverage industry by creating more portable and convenient drink products
