Category
Lifestyle
Assisted Choices
Trend cluster
Category
Playful
Luxury
Couples looking to tie the knot opt for lighthearted indulgence.
2.2
Trend score
Trend
What is the Playful Luxury trend?
Playful Luxury: Whether it's niche themes, locations or services, contemporary nuptials are ascribing to laid-back indulgences that prioritize experience. The shift toward playful luxury suggests that consumers are willing to spend money on milestone events, as long as they're reflective of the celebrants' personalities, which in today's individualistic society are more comfortably unique than ever before.
Trend themes
Themes within the Playful Luxury trend
Three behaviours holding the trend together01
Experiential Weddings
The shift toward playful luxury suggests that consumers are willing to spend money on milestone events, as long as they're reflective of the celebrants' personalities.
02
Themed Weddings
Contemporary nuptials are ascribing to laid-back indulgences that prioritize individual experiences.
03
Luxury Cosplay
Drawing inspiration from luxury cosplay, Japan leads the way in offering indulgent immersive wedding experiences.
Industry implications
What the Playful Luxury trend means for industry
Where the trend changes the playbookFor
Wedding Industry
The playful luxury trend is likely to create significant opportunities for wedding event planners, cake makers, and designers.
For
Luxury Industry
Brands, especially in the luxury and fashion sectors, stand to benefit from a shift in how young couples choose to celebrate their milestones.
For
Entertainment Industry
Karaoke Pop-Ups and other interactive experiences are providing new opportunities for the entertainment industry.
Trend signals
Trend signals for Playful Luxury
Trend score 2.2 out of 10, from popularity 29%, activity 29%, freshness 8%.
Popularity29%
Activity29%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
South America
Africa
Evidence
Examples of the Playful Luxury trend
5 featured examples from Oct 9, 2014 to Mar 3, 2015CategoryLifestyle
Antique Store Weddings
TV Personality Jessi Cruickshank Marries in Glamorously Playful Style
Event planning companies can capitalize on the trend of holding events such as weddings in unique locations, like antique stores.
CategoryLifestyle
Wedding Karaoke Pop-Ups
This Fun Karaoke Station Helps You Put on a Performance & a Wedding Dress
Luxury hotels, resorts and other hospitality venues could include luxury cosplay/karaoke pop-up within their premises
CategoryLifestyle
$96,000 Disney Weddings
Tokyo Disneyland Offers Royal Dream Weddings at an Expensive Rate
The event planning industry can capitalize on the growing trend of Disney and fantasy-themed weddings by creating custom packages and immersive experiences for clients.
CategoryLifestyle
Split Personality Cakes
The Gotham City Wedding Cake Has a New York City Side
Bakeries can innovate by offering a wide range of dual personality cakes, allowing customers to customize and express their individual tastes and personalities.
CategoryLifestyle
Magical Projection-Mapped Cakes
This Customizable Disney Wedding Cake Features a Flying Tinkerbell
The wedding planning industry can leverage projection mapping technology to enhance couples' wedding experiences with interactive and visually stunning elements.
