Inspired by the growing popularity of Joshi-kai (women-only meet-ups) in Japan, this fun karaoke pop-up offers a place for women to sing their hearts out, eat and dress up as if they were getting married.
The Humming Girls Room with JOYSOUND in Shinagawa combines luxury cosplay with drinking, desserts, photography and song. Wedding dresses are provided so that groups of women can make it seem as though they are getting ready to tie the knot, whether there is a significant other in their lives or not. The indulgent activity costs ¥5,000 per person, but it's a fun way to immerse you and your friends in a fantasy, even if a wedding party isn't in your immediate future.
What's Driving This Trend
- Luxury Cosplay
- Opportunity to create more themed luxury cosplay pop-ups combining unique experiences to create winning combos
- Experiential Weddings
- Opportunity to offer more unique and memorable wedding experiences by providing alternative event arrangements and activities
- Women-only Experiences
- Opportunity to create pop-ups focused on women-only experiences in various themed settings like music, gaming, movies, travel etc.
Who This Affects Most
- Hospitality
- Luxury hotels, resorts and other hospitality venues could include luxury cosplay/karaoke pop-up within their premises
- Event Planning
- Event planners can add themed karaoke pop-ups as a one-of-a-kind experience for bridal showers rehearsal dinners, bachelorette parties, etc.
- Entertainment
- Karaoke bars and lounges could offer themed bridal/wedding karaoke pop-ups in addition to their regular offerings.
