Category
Tech
Connected Filtration
Trend cluster
Category
Board Game
2.0
Board games are enhanced with mobile apps for digital enhancement.
2.7
Trend score
Trend
What is the Board Game 2.0 trend?
Board Game 2.0: While online gaming certainly appeals to those seeking both accessibility and entertainment, digital interaction often lacks that tangible aspect often found with more traditional gaming products. Enhancing items like board games without sacrificing elements of tradition, retailers are turning to mobile apps and online engagement to not only revitalize classic gaming activities, but also maintain an element of nostalgia within tech-centric goods.
Trend themes
Themes within the Board Game 2.0 trend
Three behaviours holding the trend together01
Integration of Mobile Apps and Board Games
As more people seek hybrid experiences, there is a rise in technology-enhanced board games - providing opportunities to immerse players in two worlds in an entirely new way.
02
Blending Physical and Digital Play
New developments in technology are providing opportunities for industries to create immersive experiences that incorporate physical pieces and digital play - enhancing both traditional and modern products for user engagement.
03
Gamification of Classic Activities
By adding digital elements to board games, companies are able to bring the interactivity and excitement of video games while also maintaining the nostalgic appeal of traditional games.
Industry implications
What the Board Game 2.0 trend means for industry
Where the trend changes the playbookFor
Gaming
The gaming industry can integrate mobile functionality to enhance traditional board games and create immersive experiences that merge real-world components with digital play.
For
Education and Training
Mobile apps provide a new way to approach education and training by creating opportunities for gamification and immersive learning experiences through physical and digital integration.
For
Marketing and Advertising
The fusion of board games with mobile apps provides a unique marketing opportunity, as companies can create interactive, branded experiences that allow for deeper customer engagement.
Trend signals
Trend signals for Board Game 2.0
Trend score 2.7 out of 10, from popularity 43%, activity 31%, freshness 8%.
Popularity43%
Activity31%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
South America
Evidence
Examples of the Board Game 2.0 trend
7 featured examples from Mar 3, 2015CategoryTech
Potion-Brewing Board Games
The Alchemists Game Requires Players to Invent Magic Potions
The gaming industry can leverage mobile-enhanced board games to create captivating and interactive experiences for players.
CategoryTech
Carbon-Infused LEGO Bricks
The LEGO Ultra Agents Merge Physical and Digital Play
The introduction of carbon-infused LEGO bricks presents disruptive innovation opportunities in the toy manufacturing industry.
CategoryLife-Stages
Augmented Fantasy Games
Kazooloo Blends a Traditional Fantasy Game with Elements of Digital Play
Disruptive innovation opportunity for game developers to create unique augmented reality gaming experiences.
CategoryLife-Stages
App-Integrated Board Games
Cheatwell's App-Player Board Game is Enhanced with Mobile Devices
Incorporating app integration into board games presents an opportunity for manufacturers to create innovative, tech-enhanced gaming experiences.
CategoryTech
Digitally Enhanced Boardgames
Golem Arcana Embeds Traditional Rule Book into an App
Opportunity for board game manufacturers to leverage digital technology to enhance traditional games and capture new audiences.
CategoryTech
Board Game-Extending Apps
MONOPOLY zAPPed Introduces Mini Games to Enhance the Playing Experience
Board game companies can develop companion apps to enhance their existing game offerings and attract tech-savvy consumers.
CategoryLife-Stages
Sci-Fi Battlement Games
XCOM: the Board Game is Played Alongside an App
The board game industry can embrace companion app integration and timed gameplay mechanics to create innovative and engaging gaming experiences.
