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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,250 more

Viral Oddity

Novel versions of well-known brands spark worldwide attention

Implications - Novelty and oddity reign supreme in the foodie world, but for the mass majority of consumers, full-blown exoticism is still intimidating. Oddball special edition products from familiar brands satiate both needs. This allows consumers to explore within comfortable perimeters, while opening the value of these staple products up to a whole new market.
4.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
9 Featured, 76 Examples:
183,472 Total Clicks
Date Range:
Jan 14 — Jul 16
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Vegetable-Flavored Ice Creams
Vegetable-Flavored Ice Creams
The 'Spoon Vege' Haagen Daz Ice Cream Features Carrots and Tomatoes
Japan is known for being quite bold when it comes to unusually flavored foods and the ‘Spoon Vege’ line of Häagen-Dazs ice cream is definitely keeping things weird, considering the ice... MORE
International Chip Flavors
International Chip Flavors
Lay's is Celebrating the Olympics with Exotic New Chip Flavors
With the Olympics just around the corner, Lay’s has released four new international chip flavors that are inspired by global cuisine. Ranging from ultra-spicy to rich and creamy, the new chip... MORE
Cotton Candy Churros
Cotton Candy Churros
This Speciality Pastry Dessert for 626 Night Market is Candy Floss-Flavored
In honor of the upcoming 626 Night Market chef Nick Fasone combines two popular carnival treats into one with a cotton candy churro dish. The fried pastry is infused with the brightly colored candy... MORE
Ninja-Inspired Hot Dogs
Ninja-Inspired Hot Dogs
IKEA Japan Introduced an All-Black Addition to its Food Menu
IKEA Japan created a charcoal-colored hot dog that’s set to appear at a few select locations of the furniture company. The bizarre food item has been termed a ‘Ninja Dog’—a... MORE
Sugary Cinnamon Snacks
Sugary Cinnamon Snacks
Cheetos' New Cinnamon Puff Snack Goes by the Name Sweetos
Just as Cheetos coats your fingers with a fine cheesy orange powder, Frito-Lay’s newest snack, Sweetos, will likely do the same with sweet cinnamon sugar. While Cheetos are synonymous with... MORE
Pop-Inspired Cheesy Snacks
Pop-Inspired Cheesy Snacks
Mountain Dew Cheetos Makes for a Strange Combination
The Mountain Dew Cheetos does not seem like a match made in heaven. But it does seem like a gimmicky combination worthy of attention by both fans of these two snacks as well as the press, hence its... MORE
Caffeinated Rainbow Frappuccinos
Caffeinated Rainbow Frappuccinos
Starbucks is Adding Colored Blended Beverages To Its Secret Menu
Starbucks often releases new drink additions to its secret menu, and the cafe chain has added an array of colorful blended beverages that come together to form a rainbow. Each drink takes a... MORE
Poultry-Flavored Cookies
Poultry-Flavored Cookies
The Latest Rumored Bizarre Oreo Flavor is Fried Chicken
Nabisco is known for releasing a slew of tantalizing Oreo flavors for its popular chocolate and vanilla cream cookies. The latest rumored flavor is friend chicken cream which will come sandwiched... MORE
Seafood-Flavored Cheese Snacks
Seafood-Flavored Cheese Snacks
The New Crab Cheese Balls from Utz are Made with Crab Seasoning
Utz Quality Foods, Inc. recently expanded its existing line of snack food offerings with the release of its new Chesapeake Bay style Crab Cheese Balls. In recent years, there has been a growing... MORE

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Related Examples

Gilded Cotton Candy Cocktails
Gilded Cotton Candy Cocktails
This Luxurious Cocktail is Made with Gold-Infused Cotton Candy
Furniture Brand Food Trucks
Furniture Brand Food Trucks
The #TogetherWeEat Campaign Has a Truck That Serves Food from IKEA
Product Use Flowcharts
Product Use Flowcharts
These IKEA Ads Show Consumers the Value of What It Has to Offer
Coffee Jelly Blended Beverages
Coffee Jelly Blended Beverages
The Coffee Jelly Frappuccino is Made with Coffee-flavored Gelatin
Bottled Cold Brew Coffees
Bottled Cold Brew Coffees
Starbucks Cold Brew Now Comes in a Ready-to-Drink Bottle
Social Media Coffee Sleeves
Social Media Coffee Sleeves
These Starbucks Sleeves Linked to the Seahawks Snapchat Channel
Indonesian-Inspired Furniture
Indonesian-Inspired Furniture
This IKEA Collection is Made with Traditional Indonesian Techniques
Bottle-Cup Containers
Bottle-Cup Containers
These Starbucks Cup Designs Also Function as Bottles
Electronic Beverage Emails
Electronic Beverage Emails
Microsoft Outlook Includes an Extension to Send Starbucks Gift Cards
Furniture Brand Museums
Furniture Brand Museums
An IKEA Museum is Opening to Showcase the Iconic Swedish Furniture
Coffee Shop Fruit Smoothies
Coffee Shop Fruit Smoothies
Starbucks UK Recently Launched a Range of Fresh Fruit Smoothies
Mysterious Home Furniture Ads
Mysterious Home Furniture Ads
The Commercials for IKEA's Sinnerlig Collection Strays from The Norm
3D-Printed Urbanite Furniture
3D-Printed Urbanite Furniture
IKEA's 2017 PS Line Focuses on Modern Materials and Multipurpose Use
Fudgy Iced Coffees
Fudgy Iced Coffees
The Double Double Fudge Bar Frappuccino Delivers Twice the Chocolate Flavor
Photogenic Coffee Granitas
Photogenic Coffee Granitas
Starbucks Offers a Sunset Menu to Celebrate the Longest Day of the Year
Redesigned Carrier Bags
Redesigned Carrier Bags
The Ikea Shopping Bag Gets an Updated Look for a Higher-End Feel
Celebratory Iced Tea Giveaways
Celebratory Iced Tea Giveaways
This Promotion Celebrates National Iced Tea Day 2016
Fleshy Eggplant Hybrids
Fleshy Eggplant Hybrids
The 'Meatball Eggplant' is a Meatier Version of the Classic Eggplant
Candy-Flavored Frozen Desserts
Candy-Flavored Frozen Desserts
The New Cotton Candy Blizzard Puts a Chilly Twist on Candy Floss
Asian Cuisine Kits
Asian Cuisine Kits
Oriental Merchant's Asian Meal Kits Pre-Mix Herbs and Paste
Cruelty-Free Seafood Meals
Cruelty-Free Seafood Meals
This Vegan Macaroni and Cheese is Loaded with a Lobster Alternative
Fashion Designer Furniture Lines
Fashion Designer Furniture Lines
The IKEA Giltig Collection is the First of Its Kind
Multicultural Kid's Festivals
Multicultural Kid's Festivals
This Event Celebrates International Children's Day in Toronto
Festive Frozen Paella
Festive Frozen Paella
This Seafood Paella Can Be Prepared In 20 Minutes
Edible Flower Lollipops
Edible Flower Lollipops
Sugar Bakers Bakery Creates Beautiful Sweets Using a Bit of Nature
Candy Floss Hairstyles
Candy Floss Hairstyles
The Rick Owens Fall Show Has Inspired a Cotton Candy Hair Movement
India-Inspired Chip Flavors
India-Inspired Chip Flavors
These Chips Now Come in a Zesty Tikka Masala Flavor
Celebrity-Inspired Milkshakes
Celebrity-Inspired Milkshakes
This Milkshake from Black Tap NYC is Inspired by the Jenner Sisters
Organic Seaweed Snacks
Organic Seaweed Snacks
These Seaweed Crisps from Annie Chun’s are a Salty Snack Option
Candy Floss Organs
Candy Floss Organs
These Artificial Body Parts are Made Using a Modified Cotton Candy Machine
Chowder-Flavored Ramen
Chowder-Flavored Ramen
The Boston Clam Chowder Instant Ramen Merges American and Asian Flavors
Flavor-Swapping Chip Promotions
Flavor-Swapping Chip Promotions
The 'Flavor Swap' Campaign Pits Old Flavors Against New Ones
Spiced Pastry Oreos
Spiced Pastry Oreos
The Cinnamon Bun-Flavored Oreos are Inspired by the Flakey Dessert
Chocolaty Seaweed Snacks
Chocolaty Seaweed Snacks
This Company is Raising Money to Produce a Seaweed Chocolate Bar
Sea Urchin Crackers
Sea Urchin Crackers
These Japanese Rice Crackers are Flavored with a Sea Urchin Paste
Truffle-Topped Potato Chips
Truffle-Topped Potato Chips
These Gourmet Chips are Inspired by a Distinctively West Coast Dish
Butter Chicken Chips
Butter Chicken Chips
These Indian-Inspired Chips are a Possible New Lay's Canada Flavor
Convenient Seafood Dinners
Convenient Seafood Dinners
Fishpeople Brings Ease to Entrees Featuring Crab, Tuna, Salmon and Sole
Exotic Seafood Meals
Exotic Seafood Meals
Fishpeople's Entrees Mix Salmon and Tuna with Thai and Indian Cuisine
Fried Cheesy Macaroni Rings
Fried Cheesy Macaroni Rings
The Vulgar Chef's Fried Mac and Cheese is Coated in Crushed Cheetos
Sweetly Subversive Photography
Sweetly Subversive Photography
Keith Allen Phillips Covers His Models in Chocolate and Cheetos
Pop Culture Cookie Snacks
Pop Culture Cookie Snacks
Butterwinks Creates Decorated Dessert Recipes for the Whole Family
Spicy Topping Bagels
Spicy Topping Bagels
BreadHive Co-Operative Bakery's Newest Flavor Uses Flamin Hot Cheetos
Cheesy Bacon Chips
Cheesy Bacon Chips
The Cheddar Bacon Mac & Cheese Lay's Chip Flavor is Inspired by Comfort Food
Comforting Chip Flavors
Comforting Chip Flavors
One of This Year's Finalists for Lay's Do Us a Flavor is a Bacon Macaroni
Charming Dessert Carriers
Charming Dessert Carriers
Etsy User Claudine Hellmuth Creates Clever Cupcake Gift Box Designs
Princess Snack Packaging
Princess Snack Packaging
In Japan, Fans Can Purchase Edible Disney Frozen Film Goodies
Adventurous Amorphous Cookie Cannisters
Adventurous Amorphous Cookie Cannisters
This Adventure Time Cookie Jar is Shaped Like Jake the Dog
Alphabet Cookie Typefaces
Alphabet Cookie Typefaces
Illustrator Rogerio Oliveira Creates an Edible Typography Cookies Font
Galactic Cookie Jars
Galactic Cookie Jars
This Galactic Cookie Jar is Shaped Like the Iconic Captain Picard
Frozen Cookie Cakes
Frozen Cookie Cakes
This Oreo Cookie Brownie Ice Cream Cake Can be Made Entirely at Home
Evil Cookie Infographics
Evil Cookie Infographics
This Girl Guide Cookies Infographic Depicts the Biscuits as Evil Monsters
Personified Cookie Packaging
Personified Cookie Packaging
BisKids' Cookies for Kids Wrappers Feature Cheery Personas
Salsa-Flavored Potato Chips
Salsa-Flavored Potato Chips
The Newest Lay's Chips Taste Like Spicy, Tangy Pico de Gallo
Male Enhancement Ice Creams
Male Enhancement Ice Creams
The Champagne and Viagra Ice Cream is Luxurious and Hypermasculine
Playful Speech Bubble Packaging
Playful Speech Bubble Packaging
The Noshi Ice Cream Branding is Comical
Rural-Focused Branding
Rural-Focused Branding
Bamsrudlaven Gardsis Ice Cream by 'OlssonBarbieri' is Inspired by the Farm
Delicious Therapy-Alternative Tees
Delicious Therapy-Alternative Tees
This Pyknic Tee Suggests You Self-Medicate with Ice Cream
Jalapeno Chocolate Milkshakes
Jalapeno Chocolate Milkshakes
This Chocolate Jalapeño Sonic Shake is Sweet and Spicy
Pie Crust Texture Chips
Pie Crust Texture Chips
These New Lattice Chips are Lay's Latest Innovation
Phallic-Themed Ice Pops
Phallic-Themed Ice Pops
The X-Pop is an Oddly Shaped Treat
Fruity Frozen Sandwich Treats
Fruity Frozen Sandwich Treats
This Sandwich Has a Thick Layer of Mango Ice Cream Between 2 Cookies
Treat-Patterned Tubs
Treat-Patterned Tubs
Lucky's Ice Cream Packaging Features Marvellous Motifs of the Dessert Inside
Maple Whiskey Jelly Shots
Maple Whiskey Jelly Shots
This Jelly Shot is Like a Dessert with a Bit of a Boozy Punch
Bizarre Spaghetti-Flavored Popsicles
Bizarre Spaghetti-Flavored Popsicles
These Spaghetti Popsicles Bring New Meaning to Weird Foods
Bizarre Chip Flavor Contests
Bizarre Chip Flavor Contests
Lay's Do Us a Flavor Contest Suggests Some Strange Combinations
Soup Broth Chip Flavors
Soup Broth Chip Flavors
The Cheetos Cream Stew Flavor Infuses Broth Ingredients into Chip Form
Cheesy Pop-Infused Snacks
Cheesy Pop-Infused Snacks
The Pepsi-Flavored Cheetos Make for a Strange Marriage of Taste
Deep Fried Chips
Deep Fried Chips
The Hot Cheeto Cheese Sticks will Clog Your Arteries
Soda-Inspired Breakfast Beverages
Soda-Inspired Breakfast Beverages
The Mountain Dew Kickstart Hopes to Replace Coffee and Tea
Cheddarific Meringue Cookies
Cheddarific Meringue Cookies
Try Cheetos Macarons for a Wacky-Flavored Treat
Deluxe Junk Recipes
Deluxe Junk Recipes
The Emilie Baltz Junk Foodie Cookbook Turns Gross into Gourmet
Chip-Topped Soda Cakes
Chip-Topped Soda Cakes
These Mountain Dew and Doritos Cupcakes Will Derail Your Diet
Devious Chip Promotions
Devious Chip Promotions
Call of Duty's New 'Rank Up' Program Tarnishes an 8-Million-Man Tribe
Holy Cheese Snacks
Holy Cheese Snacks
'Cheesus' Found in Bag of Cheetos in Dallas
Triple-Sizing Snacks
Triple-Sizing Snacks
Frito-Lay's Giant Cheetos Are the Size of Golf Balls