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Sophisticated Collaboration

Everyday brands pair with couture in an attempt to boost branding

Implications - The digital consumer will take any opportunity to communicate their prestige, calling for more sophistication and novelty from all products. Everyday brands are pairing with higher-end brands as a result. The attempt to turn even food products into prestigious items speaks to the blurred lines of "status," despite the demand for seemingly luxurious products.
4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 36 Examples:
153,719 Total Clicks
Date Range:
Jan 15 — Sep 15
Trending:
Average
Consumer Insight Topics:

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