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Sophisticated Collaboration

Everyday brands pair with couture in an attempt to boost branding

Implications - The digital consumer will take any opportunity to communicate their prestige, calling for more sophistication and novelty from all products. Everyday brands are pairing with higher-end brands as a result. The attempt to turn even food products into prestigious items speaks to the blurred lines of "status," despite the demand for seemingly luxurious products.
SCORE 4.1
Popularity
Activity
Freshness
Megatrends
Patterns
149,347 Total Clicks
Jan 15 - Sep 15
Average
Art & DesignMarketingBranding
Featured Examples
Co-Branded Commemorative Kicks - The CLOT x Nike Lunar Force 1 "10 Anniversary" is Finally Here
SCORE 6
Warm 6,708 Clicks Pub: Feb 24, 15
Co-Branded Commemorative Kicks
The CLOT x Nike Lunar Force 1 "10 Anniversary" is Finally Here
The long-rumored CLOT x Nike Lunar Force 1 “10 Anniversary” sneakers are finally set for release, to launch in March 2015, making a welcome addition to the previous collaborations... [More]
Collaborative Designer Hats - The Marc Jacobs Ebbets Field Casting Call Cap is an American Classic
SCORE 5.1
Warm 3,049 Clicks Pub: Feb 12, 15
Collaborative Designer Hats
The Marc Jacobs Ebbets Field Casting Call Cap is an American Classic
The recently revealed Marc Jacobs Ebbets Field ‘Casting Call cap’ is designed with the busy model in mind. No doubt a nod to the impending 2015 fall/winter New York Fashion Week, this... [More]
Colorful Cognac Covers - This Limited Drinking Accessory Personalizes a Hennessy Flask
SCORE 3.1
Mild 3,256 Clicks Pub: Jan 8, 15
Colorful Cognac Covers
This Limited Drinking Accessory Personalizes a Hennessy Flask
Launched as a limited edition drinking accessory, these fun Hennessy flask sleeves offer a unique way to personalize the top selling cognac in the world. Appealing to a new generation that’s... [More]
Couture Music Channels - Burberry's Apple Music Channel Fuses Fashion and Technology
SCORE 2.1
Untested 169 Clicks Pub: Sep 15, 15
Couture Music Channels
Burberry's Apple Music Channel Fuses Fashion and Technology
When Apple revealed its collaboration with Hermès for a smartwatch strap at its Apple keynote event, this set the tone for more high-fashion and technology fusions to come. Now, British luxury... [More]
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