The coffee bean container that was designed for Wishbone Coffee takes an unusual shape. Each year, the designer of Also Known As challenge themselves to rethink the way coffee is packaged in a clever way that they can share with friends and clients. Rather than coming in a bag or a box, these coffee beans are held within an airtight metal container. Since this kind of packaging is typically connected with something that is harsh or toxic like turpentine, this design by Also Known As makes several moves to bring better associations to the product inside.
Each of the Wishbone Brew tins have been dipped into a soft color of paint and sanded, so that each one is completely unique. The packaging is simple and unexpected, yielding a nice surprise when the cap is unscrewed.
Key Themes Behind This Trend
- Unique Packaging Design
- Disruptive innovation opportunities in creating novel and eye-catching packaging designs for various consumer products.
- Airtight Metal Containers
- Disruptive innovation opportunities in developing innovative and sustainable airtight metal container solutions for preserving and enhancing the quality of various products.
- Rebranding Toxic Associations
- Disruptive innovation opportunities in reimagining products and their packaging to create positive associations and overcome negative connotations.
Where This Applies
- Packaging and Graphic Design
- Disruptive innovation opportunities for packaging and graphic design professionals to create unique and visually captivating designs for a wide range of products and industries.
- Sustainable Packaging Solutions
- Disruptive innovation opportunities in the field of sustainable packaging solutions to develop eco-friendly alternatives that maintain product freshness and quality.
- Branding and Marketing
- Disruptive innovation opportunities in branding and marketing to create compelling brand narratives and reposition products by reshaping consumer perceptions.
