Brands encourage consumer participation with the promise of exposure
Implications - Crowdsourcing ideas for products and campaigns has proven to be an effective way to increase consumer-brand interaction, and brands are inciting participation through the promise of exposure. Providing a sense of status for those whose work is prominently featured as part of a campaign, this approach encourages more, and higher quality contributions.
Trend Themes
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Crowdsourcing — Brands are using crowdsourcing to elicit consumer participation in campaigns, increasing engagement and quality contributions.
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Co-creation — Collaborating with consumers to create content serves as a disruptive innovation opportunity, increasing brand loyalty and social media reach.
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User-generated Content — Using user-generated content for marketing campaigns serves as an effective way to reach younger generations and increase authenticity.
Industry Implications
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Marketing — Marketing professionals can leverage these trends to create campaigns that drive engagement and leverage user-generated content.
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Design — Designers can use these trends to solicit feedback from consumers and collaborate with them to create novel designs.
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Automotive — Automotive enthusiasts and professionals can use crowdsourcing and co-creation to create unique content and promote their brand to a wider audience.
5 Featured, 44 Examples:
131,851 Total Clicks
Date Range:
Apr 14 — Dec 15
Trending:
Average
Consumer Insight Topics:
