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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,248 more

Crowdsourced Exposure

Brands encourage consumer participation with the promise of exposure

Implications - Crowdsourcing ideas for products and campaigns has proven to be an effective way to increase consumer-brand interaction, and brands are inciting participation through the promise of exposure. Providing a sense of status for those whose work is prominently featured as part of a campaign, this approach encourages more, and higher quality contributions.
4.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
5 Featured, 44 Examples:
105,517 Total Clicks
Date Range:
Apr 14 — Dec 15
Trending:
Average
Consumer Insight Topics:

Featured Examples

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