Brands encourage consumer participation with the promise of exposure
Implications - Crowdsourcing ideas for products and campaigns has proven to be an effective way to increase consumer-brand interaction, and brands are inciting participation through the promise of exposure. Providing a sense of status for those whose work is prominently featured as part of a campaign, this approach encourages more, and higher quality contributions.
5 Featured, 44 Examples:
121,643 Total Clicks
Date Range:
Apr 14 — Dec 15
Trending:
Average
Consumer Insight Topics:
