Category
Lifestyle
Assisted Choices
Trend cluster
Category
Crowdsourced
Exposure
Brands encourage consumer participation with the promise of exposure.
4.0
Trend score
Trend
What is the Crowdsourced Exposure trend?
Crowdsourced Exposure: Crowdsourcing ideas for products and campaigns has proven to be an effective way to increase consumer-brand interaction, and brands are inciting participation through the promise of exposure. Providing a sense of status for those whose work is prominently featured as part of a campaign, this approach encourages more, and higher quality contributions.
Trend themes
Themes within the Crowdsourced Exposure trend
Three behaviours holding the trend together01
Crowdsourcing
Brands are using crowdsourcing to elicit consumer participation in campaigns, increasing engagement and quality contributions.
02
Co-creation
Collaborating with consumers to create content serves as a disruptive innovation opportunity, increasing brand loyalty and social media reach.
03
User-generated content
Using user-generated content for marketing campaigns serves as an effective way to reach younger generations and increase authenticity.
Industry implications
What the Crowdsourced Exposure trend means for industry
Where the trend changes the playbookFor
Marketing
Marketing professionals can leverage these trends to create campaigns that drive engagement and leverage user-generated content.
For
Design
Designers can use these trends to solicit feedback from consumers and collaborate with them to create novel designs.
For
Automotive
Automotive enthusiasts and professionals can use crowdsourcing and co-creation to create unique content and promote their brand to a wider audience.
Trend signals
Trend signals for Crowdsourced Exposure
Trend score 4.0 out of 10, from popularity 71%, activity 40%, freshness 8%.
Popularity71%
Activity40%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Evidence
Examples of the Crowdsourced Exposure trend
5 featured examples from Apr 10, 2014 to Dec 8, 2015CategoryMarketing
Crowdsourced Album Art
2 Chainz Put Out a Call on Instagram for Graphic Designers
New opportunities for album cover designs and potential collaborations with designers and fans to create unique content.
CategoryArt & Design
Crowdsourced Building Designs
The Face of Karim Rashid's SoHo Building Was Decided on Facebook
The architectural industry can embrace crowdsourcing and community collaboration to revolutionize the design process and create more inclusive and personalized buildings.
CategoryMarketing
Crazy Crowdsourced Songs
The Male Music Festival Gets You Write Your Own Verse
The music industry can leverage crowdsourcing to engage fans, create new content and explore innovative marketing campaigns.
CategoryMarketing
Crowdsourced Comedy Shows
Fanta and College Humor Stitch Together Funny Vine Videos
Opportunity for beverage companies to market their products using innovative, crowdsourced campaigns.
CategoryAutos
Crowdsourced Car Ads
These New Ford Car Ads Were Created Online by Fans
Disruptive innovation opportunity: Car manufacturers can tap into the creativity and passion of their customers to co-create advertising campaigns, fostering a stronger emotional…
