Renowned designer Karim Rashid recently put out a call for help from his fans on Facebook to crowdsource the design of the SoHo building façade.
The designer listed five different options for the possible outcome of the building on Thompson street. Choices like dynamic triangular panels, flat glazing and futuristic oval windows were put to a vote on the social media platform, putting the power in the hands of the community to decide the outcome of the SoHo building. Ultimately, 'Option A' was chosen, featuring a design with parallelogram-shaped windows. Collaboration between designers and other professionals is such a huge part of the design process, but this effort made fans feel much more included.
Logos, music and clothing are a few of the products that commonly use crowdsourcing for design. The facade of the SoHo building will be just as novel, but much more permanent.
Why This Trend Is Growing
- Crowdsourced Design
- The use of crowdsourcing to involve the community in the design process, leading to more inclusive and engaging outcomes.
- Social Media Voting
- Harnessing the power of social media platforms for voting and decision-making, allowing for community-driven design choices.
- Community Collaboration
- Encouraging collaboration between designers and fans or community members, fostering a sense of involvement and ownership in design projects.
Industries Being Reshaped
- Architecture
- The architectural industry can embrace crowdsourcing and community collaboration to revolutionize the design process and create more inclusive and personalized buildings.
- Product Design
- Applying the concept of crowdsourced design to products in industries such as logos, music, and clothing, leading to more innovative and consumer-driven designs.
- Marketing and Advertising
- Using social media voting and crowdsourcing in marketing campaigns to engage consumers and allow them to have a direct impact on brand design and messaging.
