Category
Lifestyle
Assisted Choices
Trend cluster
Category
Dual-Purpose
Cycle
Making the most of commuting, riders opt for multifunctional e-bikes.
5.5
Trend score
Trend
What is the Dual-Purpose Cycle trend?
Dual-Purpose Cycle: Moving beyond the speed of electric bicycles, consumers are turning to hybrid alternatives for added efficiency. Providing e-bikes that double as health monitors and travel aides, brands are not only offering a more multi-functional product, but a way for riders to make use of their travel time.
Trend themes
Themes within the Dual-Purpose Cycle trend
Three behaviours holding the trend together01
Multi-Functional E-Bikes
E-bikes that double as health monitors and travel aides offer a disruptive innovation opportunity in the transportation and fitness industries.
02
Connected and App-Controlled E-Bikes
E-bikes with innovative smartphone controls, monitoring, and tracking capabilities present a disruptive innovation opportunity in the transportation and technology industries.
03
Tech-Augmented E-Bikes
E-bikes with smart technologies and engineering upgrades that make riding safer, quicker, and more fun offer a disruptive innovation opportunity in the transportation and sports industries.
Industry implications
What the Dual-Purpose Cycle trend means for industry
Where the trend changes the playbookFor
Transportation Industry
The rise of e-bikes provides an opportunity for disruptive innovation in creating more efficient and sustainable transportation systems.
For
Fitness Industry
Multi-functional e-bikes and cardio-monitoring bicycle kits offer a disruptive innovation opportunity in creating more personalized and data-driven fitness experiences.
For
Technology Industry
Connected and app-controlled e-bikes and tech-augmented e-bikes offer a disruptive innovation opportunity in creating smarter and more efficient transportation systems.
Trend signals
Trend signals for Dual-Purpose Cycle
Trend score 5.5 out of 10, from popularity 78%, activity 79%, freshness 8%.
Popularity78%
Activity79%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
South America
Africa
Evidence
Examples of the Dual-Purpose Cycle trend
8 featured examples from Feb 2, 2013 to Apr 4, 2016CategoryAutos
Pollution-Reversing Bicycles
The Air-Purifier Bike Filters Wind Before the Rider Breathes It In
Opportunity for bicycle manufacturers to incorporate air purifiers into their products for eco-conscious consumers.
CategoryArt & Design
Tourist-Focused Trikes
The 'Solectrike' e-Bike Design Allows Beachgoers to Travel Freely
Design more economical means of transportation that cater to tourists, while enhancing the tourists' experience.
CategoryEco
Ride-Sharing E-Bikes
These Folding E-Bikes Allow Friends to Unlock and Borrow Them Through an App
Bicycle manufacturers can explore innovative designs and features to create sleek and stylish folding e-bikes that are both practical and attractive to consumers.
CategoryEco
App-Connected E-Bikes
The 'Piaggio Wi-Bike' Allows Riders to Control Their Bike with Their Phone
The transportation industry can take advantage of app-connected e-bikes, by creating business models that cater to urban commuters.
CategoryAutos
Hybrid E-Bike Scooters
The SSIKE Folding Bike is Light on Weight and on the Wallet
Creating electric bicycles with smaller frames, energy-efficient motors, and affordable price points to cater to a wider range of consumers.
CategoryAutos
Tech-Augmented E-Bikes
The Turbo FLR E-Bike Features High-Tech Headlights, Display and Battery
Applying smart tech advancements and engineering upgrades to e-bikes to create safer, faster, and more affordable options for consumers.
CategoryAutos
Connected E-Bikes
Ford's MoDe:Pro Connects Riders to Cars
Explore the potential for incorporating e-bikes into existing automobile brands, as exemplified by Ford's MoDe:Pro.
CategoryAutos
Cardio-Monitoring Bicycle Kits
This Heart Rate-Measuring E-Bike Kit Helps Achieve Fitness Targets
Manufacturers of fitness equipment can integrate heart rate-monitoring technology into their products to provide personalized experiences to customers.
