Consumers turn the process of gift-giving and decorating into an activity
Implications - Many holiday purchases are made for either gifting or decor purposes. Consumers looking for a way to scale back on costs, while providing a great experience, are turning to DIY projects. This approach is not only more cost-effective, it also provides a group bonding activity for consumers, signifying a willingness to trade off convenience for the sake of ritual.
6 Featured, 51 Examples:
258,382 Total Clicks
Date Range:
Dec 13 — Dec 15
Trending:
Warm
Consumer Insight Topics:
