Category
Tech
Automated Upkeep
Trend cluster
Category
Responsible
Play
Encouraging responsible behavior, parents turn to lesson-focused toys.
3.6
Trend score
Trend
What is the Responsible Play trend?
Responsible Play: Acknowledging the growing demand among kids to "grow up faster," toy retailers are turning to products that focus on cooperation and personal responsibility. This shift toward toys that encourage children to become more thoughtful and considerate appeals to the modern parent, who is looking for more than just entertainment when it comes to products for their families.
Trend themes
Themes within the Responsible Play trend
Three behaviours holding the trend together01
Cooperative Play
Toy companies are focusing on products that promote cooperation and personal responsibility, aiming to counterbalance a culture that encourages kids to grow up too quickly.
02
Educational Games
Interactive and board games that have an educational side can help children learn while they play, providing parents with more than just entertainment when purchasing games for their families.
03
Eco-Friendly Entertainment
Educational card and board games that raise awareness of the environment and sustainability can help children learn about conservation topics that they might not otherwise engage with.
Industry implications
What the Responsible Play trend means for industry
Where the trend changes the playbookFor
Toy Industry
Toy companies can focus on developing new and innovative products that promote teamwork, critical thinking skills and character-building based on the values of cooperation and personal responsibility.
For
Educational Industry
Interactive and board games that promote learning and education can be developed and marketed to parents focused on broadening their kids' minds and who value enhancing their cognitive abilities through play.
For
Entertainment Industry
Card and board games that focus on teaching and educating children about preserving and respecting the environment can help to make this kind of learning a fun and memorable experience.
Trend signals
Trend signals for Responsible Play
Trend score 3.6 out of 10, from popularity 50%, activity 51%, freshness 8%.
Popularity50%
Activity51%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z (not a primary audience)
- Millennial (not a primary audience)
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Evidence
Examples of the Responsible Play trend
5 featured examples from Sep 15, 2015 to Jul 6, 2016CategoryLife-Stages
Interactive Teddy Bears
The Smart Toy Bear Connects to an App to Teach Kids Lessons
Manufacturing companies that specialize in creating interactive and educational toys for children.
CategoryEco
Eco-Friendly Card Games
'Go Eco' Teaches Players About Conserving the Environment
The education industry can leverage educational card games to enhance learning outcomes and make education more enjoyable.
CategoryLife-Stages
Cooperative Dice Games
The Lucky Dogs Dice Game Encourages Players to Work Together
Toy companies can capitalize on the trend of cooperation-based games by creating more products that promote teamwork and shared decision making.
CategoryLife-Stages
Educational Culinary Board Games
The Creative Kitchen Game is Based on Mystery Box Cooking Comps
Disruptive innovation opportunity: Integrate educational and culinary themes into traditional board games to tap into new markets and attract diverse audiences.
CategoryLife-Stages
Cooperation-Promoting Board Games
The Feed the Woozle Game Encourages Children to Work Together
Opportunity: Explore new designs and concepts for board games that promote cooperation.
