Seeking more than just maintenance, consumers turn to dual-functioning lenses
Implications - Moving beyond traditional vision correction offerings, consumers are turning to multi-functional alternatives for appeal. Offering prescription lenses that increase value through health benefits or even high-tech components, brands are seeking to not only enhance consumer vision, but also make the process of maintaining health more appealing.
Trend Themes
1. Multi-functional Vision Correction - Consumers are turning to alternative prescription lenses and offering health benefits or hi-tech components.
2. Prescription Smart Glasses - Wearable technology is evolving into smart glasses and prescription smart glasses.
3. Medical-grade Contact Lenses - Contact lenses embedded with various biometric sensors and smart mechanisms capable of enhancing the human sight and enabling medical applications.
Industry Implications
1. Healthcare - Advanced contact lenses, smart glasses and prescription smart glasses show the opportunity for innovative healthcare technology to emerge.
2. Sporting Goods - Hi-tech tinted contact lenses are emerging as the next generation of performance sunglasses for sporting activities.
3. Military Technology - Research conducted in military technology opens up new possibilities in vision correction and medical applications.
