Category
Lifestyle
Assisted Choices
Trend cluster
Category
Smart
Sight
Seeking more than just maintenance, consumers turn to dual-functioning lenses.
4.2
Trend score
Trend
What is the Smart Sight trend?
Smart Sight: Moving beyond traditional vision correction offerings, consumers are turning to multi-functional alternatives for appeal. Offering prescription lenses that increase value through health benefits or even high-tech components, brands are seeking to not only enhance consumer vision, but also make the process of maintaining health more appealing.
Trend themes
Themes within the Smart Sight trend
Three behaviours holding the trend together01
Multi-Functional Vision Correction
Consumers are turning to alternative prescription lenses and offering health benefits or hi-tech components.
02
Prescription Smart Glasses
Wearable technology is evolving into smart glasses and prescription smart glasses.
03
Medical-Grade Contact Lenses
Contact lenses embedded with various biometric sensors and smart mechanisms capable of enhancing the human sight and enabling medical applications.
Industry implications
What the Smart Sight trend means for industry
Where the trend changes the playbookFor
Healthcare
Advanced contact lenses, smart glasses and prescription smart glasses show the opportunity for innovative healthcare technology to emerge.
For
Sporting Goods
Hi-tech tinted contact lenses are emerging as the next generation of performance sunglasses for sporting activities.
For
Military Technology
Research conducted in military technology opens up new possibilities in vision correction and medical applications.
Trend signals
Trend signals for Smart Sight
Trend score 4.2 out of 10, from popularity 64%, activity 53%, freshness 8%.
Popularity64%
Activity53%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Smart Sight trend
4 featured examples from Dec 7, 2013 to Feb 17, 2015CategoryLifestyle
Illness-Treating Contact Lenses
The Google Lens Has Amazing Medical Applications
Smart contact lenses have the potential to disrupt the traditional healthcare industry by providing more personalized and convenient treatment options.
CategoryTech
Telescopic Contact Lenses
These Telescopic Contact Lenses Can Be Zoomed At the Blink of an Eye
Contact lenses with built-in magnification can disrupt the optical industry providing new accessibility options.
CategoryLifestyle
Colorful Sun-Blocking Contacts
Marietta's Sports Contact Lenses Are Like Tinted Sunglasses
Opportunity for eyewear companies to innovate and expand their product line by including sport contact lenses with sun-blocking capabilities.
CategoryTech
Stylish Prescription Smart Glasses
Google Glass's Titanium Collection Makes Prescriptions Smarter
Disruptive innovation opportunity: Evolve the eyewear industry by merging fashion and technology to create stylish prescription smart glasses.
