Seeking more than just maintenance, consumers turn to dual-functioning lenses
Implications - Moving beyond traditional vision correction offerings, consumers are turning to multi-functional alternatives for appeal. Offering prescription lenses that increase value through health benefits or even high-tech components, brands are seeking to not only enhance consumer vision, but also make the process of maintaining health more appealing.
Trend Themes
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Multi-functional Vision Correction — Consumers are turning to alternative prescription lenses and offering health benefits or hi-tech components.
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Prescription Smart Glasses — Wearable technology is evolving into smart glasses and prescription smart glasses.
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Medical-grade Contact Lenses — Contact lenses embedded with various biometric sensors and smart mechanisms capable of enhancing the human sight and enabling medical applications.
Industry Implications
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Healthcare — Advanced contact lenses, smart glasses and prescription smart glasses show the opportunity for innovative healthcare technology to emerge.
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Sporting Goods — Hi-tech tinted contact lenses are emerging as the next generation of performance sunglasses for sporting activities.
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Military Technology — Research conducted in military technology opens up new possibilities in vision correction and medical applications.
