Marketed Monochrome

Companies use simplistic colorways to convey elegance

Implications - Branching off of the minimalist wave, monochrome has leaked into all aesthetic industries including packaging. The use of a singular color conveys elegance that speaks to a consumer's desire for prestige. Doing away with the bells and whistles of interactive packaging, monochromatic branding allows the product to speak for itself, appealing to consumer trust based in simplicity.
SCORE 8.2
Popularity
Activity
Freshness
Megatrends
Patterns
60,431 Total Clicks
May 16 - Apr 17
This Year and Hot
Art & DesignFashionCosmetics
Featured Examples
Bare Water Bottle Packaging - The S'ip by S'well Bottle Branding Lets the Product Speak for Itself
SCORE 7.8
Hot 8,987 Clicks Pub: May 10, 16
Bare Water Bottle Packaging
The S'ip by S'well Bottle Branding Lets the Product Speak for Itself
The original S’well bottle brought with it a fashionable way to ditch plastic bottles and look stylish in the process, and the new S’ip by S’well bottle branding looks to continue... [More]
Monochromatic Nut Butter Branding - These Premium Nut Butters Were Made with Nutritious Ingredients
SCORE 8.7
This Year and V. Hot 2,062 Clicks Pub: Mar 18, 17
Monochromatic Nut Butter Branding
These Premium Nut Butters Were Made with Nutritious Ingredients
These premium nut butters are offered by the nut and spice brand ‘Royal Nut Co.,’ which enlisted the Australian creative agency ‘Swear Words’ to design the branding for its... [More]
Monochrome Unisex Cosmetic Branding - The Filmore Skincare Line is Effective for Men and Women
SCORE 8.3
This Year and Hot 2,364 Clicks Pub: Apr 4, 17
Monochrome Unisex Cosmetic Branding
The Filmore Skincare Line is Effective for Men and Women
Keeping a neutral aesthetic in mind, the Filmore Skincare line branding and packaging is intended to be as simple as the very ingredients used to create the product within. Suitable both men and... [More]
Monochromatic Cosmetic Collections - This Cosmetics Packaging Focuses on the Quality of Ingredients
SCORE 5.8
This Year and Warm 1,448 Clicks Pub: Aug 15, 16
Monochromatic Cosmetic Collections
This Cosmetics Packaging Focuses on the Quality of Ingredients
This cosmetic collection has minimal monochromatic packaging that puts emphasis on the brand’s ingredients. Called ‘Genty Cosmetics,’ the Russian brand chose simple white... [More]
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