Explore the world's #1 largest database of ideas and innovations, with 412,824 inspiring examples.
Trend Reports
Discover why 1,099 brands rely on our AI-powered Trend Reports to get better, faster insights.
Join 289,354 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,099 brands rely on our AI-powered Trend Reports to get better, faster insights.
Join 289,354 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Join 280,893 Trend Hunters with special access to premium content, topic tracking and customizable tools through our AI-powered Dashboard.
AI + Human Methodology
Learn how Trend Hunter harnesses the power of artificial intelligence.
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
eLearning (NEW)
Prepare for the year's ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Get answers to common questions about Trend Hunter.
Stay on the cutting-edge with the help of the Trend Hunter community.
Meet the team trusted by hundreds of leading businesses worldwide.
Find opportunities to accelerate your career with the #1 Trend Firm.
Catch up on noteworthy Trend Hunter news and media mentions.
Build a portfolio and put your trend-spotting abilities to the test.
Supercharge your marketing by partnering with Trend Hunter.
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
During COVID-19, learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 412,824 cutting edge ideas.

Fandom Reward

Brands appeal to specific fan bases for increased consumer loyalty

Implications - Brands looking to increase consumer engagement through contest marketing are harnessing the power of the "fandom." Fiercely loyal and unrelentingly passionate, fan communities, whether they be dedicated to sports teams, television shows or musical artists, are willing to immerse themselves in a multitude of challenges to reap very specific rewards. These hyper-concentrated contests reveal the benefits of targeted versus broad marketing.
4 Featured, 36 Examples:
93,789 Total Clicks
Date Range:
Oct 14 — Oct 15

Related Examples

Villainous Luxury Cars
Villainous Luxury Cars
The 'Jaguar C-X75' was Redesigned for the Upcoming James Bond 'Spectre'
Spy-Themed Luxury Cars
Spy-Themed Luxury Cars
Aston Martin's 'Limited DB9 GT Bond Edition' Pays Tribute to 007
Movie-Inspired Beer Campaigns
Movie-Inspired Beer Campaigns
Heineken Teamed Up with New Bond Movie 'Spectre' in its Ad Campaign
Exclusive Male Grooming Clubs
Exclusive Male Grooming Clubs
The Gillette Shave Club is the Perfect Father's Day Gift
play_circle_filled Cinematic Super Hero Razors
Cinematic Super Hero Razors
Gillette Creates Themed Razors Based on Avengers Age of Ultron Movie
play_circle_filled Bearded Matchmaking Research
Bearded Matchmaking Research
These Gillette Dating Statistics Take Advantage of Tinder's Big Data
Epic Auto Surprises
Epic Auto Surprises
The Tesla Model S Has a Hidden James Bond Lotus Submarine Feature
play_circle_filled Hockey Player-Mounted Cameras
Hockey Player-Mounted Cameras
The New GoPro Sport Brings the Viewer Closer to the Game
Techie Kicking Games
Techie Kicking Games
This Hi-Tech Shuttlecock Tracks Players' Activity and Shares It
Photography-Based Smartphone Protectors
Photography-Based Smartphone Protectors
The Moment iPhone Case Boasts a Multistate Shutter Button
play_circle_filled Anticlimactic Auto Ads
Anticlimactic Auto Ads
This Kia Super Bowl Commercial Ad Steers Away from Action-Packed Scenes
Misunderstood Wizard Accounts
Misunderstood Wizard Accounts
Severus Snape on Instagram is Delightfully Depressing
Social Media Puns
Social Media Puns
Instagram Account punnypixels Illustrates Playful Humor
play_circle_filled Hashtag-Hijacking Campaigns
Hashtag-Hijacking Campaigns
Max Kurstjens' Promotional Campaign Appeals to Potential Employers
Surreal Urban Cityscapes
Surreal Urban Cityscapes
Photographer Swopes Captures Submerged Stills on his Instagram Page
play_circle_filled LGBT Camera Campaigns
LGBT Camera Campaigns
The Instagram Famous Family Stars in This LGBT Nikon Commercial
Photographic Temporary Tattoos
Photographic Temporary Tattoos
Picattoo Turns Your Instagram Photos into Temporary Tattoos
Coffee Collar Character Doodles
Coffee Collar Character Doodles
This Instagram User Draws Pop Culture Figures on Starbucks Sleeves
Curated Tourism Apps
Curated Tourism Apps
Kate's Goodness Provides Picturesque Local Travel Tips
play_circle_filled 80s Convict Parodies
80s Convict Parodies
Golden is the New Black Likes the Netflix Program to an 80s Sitcom
play_circle_filled Goal-Tweeting Soccer Campaigns
Goal-Tweeting Soccer Campaigns
Aquii Hay Seleccion Auto-Tweets Goals for the World Cup on Twitter
Athletic Promotion Platforms
Athletic Promotion Platforms
Raynforest Helps Influencers Get Sports Sponsorship Opportunities
play_circle_filled Social Media-Connected Fashion
Social Media-Connected Fashion
FOS by Erogear Lights Up Outfits in Meaningful Ways
play_circle_filled Convict Princess Parodies
Convict Princess Parodies
Frozen is the New Black Features Princess Elsa in Prison
Convict Princess Makeovers
Convict Princess Makeovers
The Orange is the New Black Cast Receives an Animated Transformation
Voice-Replacing Cartoon Mashups
Voice-Replacing Cartoon Mashups
This is a Patti Mayonnaise and Orange is the New Black Mashup
play_circle_filled Flavorful Social Media Campaigns
Flavorful Social Media Campaigns
Tabasco's Twitter Interactions Spiced Up Complaints of #notaste
Sporty Social Media Updates
Sporty Social Media Updates
Several World Cup Twitter Mods Make the 2014 Matches Easy to Follow
Felon Food Trucks
Felon Food Trucks
The Crazy Pyes Foot Truck Celebrates the Orange is the New Black Series
play_circle_filled Cult Convict Series Apps
Cult Convict Series Apps
Orange is the New App is Perfect for Super Fans
play_circle_filled TV Show Mashups
TV Show Mashups
The Orange is the New Black Meets Arrested Development Intro is Clever
play_circle_filled Convict Series Recaps
Convict Series Recaps
This Orange is the New Black Recap Prepares You for Season Two
play_circle_filled Social Gambling Apps
Social Gambling Apps
This Unibet App Lets You Bet with Social Currency Versus Real Money
play_circle_filled Sports Star Chat Campaigns
Sports Star Chat Campaigns
Heineken Invited Fans to Virtually Share the Sofa with a UEFA Champion
Rotating Facial Razors
Rotating Facial Razors
These Rotating Razors Make Shaving Easier Than Ever Before
play_circle_filled TV Cast Christmas Medleys
TV Cast Christmas Medleys
This Orange is the New Black Christmas Medley is Infectious