Indulgent Grooming

Male consumers opt for a luxurious experience when it comes to personal care

Implications - Once a mark of rugged masculinity reserved for outdoorsmen, the beard has become a widespread and popular facial hairstyle. When it comes to upkeep and maintenance, male consumers are keen on luxurious, high-end tools and products that augment the experience of having a beard, as opposed to just the look. The greater emphasis on indulgent grooming rituals signifies a shift in masculinity, as men are more willing to consider aesthetics, pampering and self-care.
SCORE 5.6
Popularity
Activity
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Megatrends
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93,382 Total Clicks
Jun 15 - Nov 16
This Year and Warm
FashionUltra LuxuryCosmeticsLuxury
Featured Examples
Masculine Skincare Kits - The Le Gentleman Skincare Set by ELUCX Features Natural Essentials
SCORE 6.4
Warm 3,607 Clicks Pub: Feb 24, 16
Masculine Skincare Kits
The Le Gentleman Skincare Set by ELUCX Features Natural Essentials
Natural beauty brand ELUCX specializes in organically sourced products like this skincare set that caters to males who are appearance-conscious. Masculine skincare and grooming products are more... [More]
Utilitarian Beard Oil Branding - Bohica is a Patriotic Men's Grooming Range Made in America
SCORE 4.6
Average 1,595 Clicks Pub: Jan 21, 16
Utilitarian Beard Oil Branding
Bohica is a Patriotic Men's Grooming Range Made in America
Bohica is a new brand founded by a veteran American marine based in Wisconsin that takes a direct, patriotic approach to the marketing of their beard oils. Available in ‘Freedom’ and &#... [More]
Seafaring Grooming Kits - The Brooklyn Grooming Beard Balm Sampler Boasts Mythical Branding
SCORE 4.9
Average 3,516 Clicks Pub: Jun 18, 15
Seafaring Grooming Kits
The Brooklyn Grooming Beard Balm Sampler Boasts Mythical Branding
An entirely handmade line of men’s grooming products based in the city its named for, Brooklyn Grooming channels its small-batch methods in this packaging design for a beard balm sampler kit.... [More]
Anti-Aging Beard Oils - Olie biologique's Natural Whisker Oil Soothes Pre or Post-Shave Skin
SCORE 5.4
This Year and Warm 491 Clicks Pub: Nov 3, 16
Anti-Aging Beard Oils
Olie biologique's Natural Whisker Oil Soothes Pre or Post-Shave Skin
Olie biologique’s all-natural whisker leaves skin looking softer and younger while eliminating stubble and ingrown hairs during one’s shave. The natural skincare brand specializes in... [More]
Cleanser Beard Shampoos - The Abraham's Male Hair Product Encourages Growth and Healthy Skin
SCORE 3.1
Mild 189 Clicks Pub: Jan 20, 16
Cleanser Beard Shampoos
The Abraham's Male Hair Product Encourages Growth and Healthy Skin
Just as hair needs constant nourishment to grow long and luscious, so does facial hair and the Abraham’s Beard Shampoo is a male hair product designed specifically to cater to coarser tresses... [More]
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