Category
Lifestyle
Assisted Choices
Trend cluster
Category
Indulgent
Grooming
Male consumers opt for a luxurious experience when it comes to personal care.
3.8
Trend score
Trend
What is the Indulgent Grooming trend?
Indulgent Grooming: Once a mark of rugged masculinity reserved for outdoorsmen, the beard has become a widespread and popular facial hairstyle. When it comes to upkeep and maintenance, male consumers are keen on luxurious, high-end tools and products that augment the experience of having a beard, as opposed to just the look. The greater emphasis on indulgent grooming rituals signifies a shift in masculinity, as men are more willing to consider aesthetics, pampering and self-care.
Trend themes
Themes within the Indulgent Grooming trend
Three behaviours holding the trend together01
Personalized Beauty
The shift towards more personalized grooming products and kits that cater to men's appearance concerns and self-care is becoming more apparent.
02
Natural and Organic Ingredients
Skincare and grooming brands incorporate natural and organically sourced ingredients in their products, targeting health-conscious consumers.
03
Patriotic & Military-Inspired Packaging
Brands are integrating patriotic and military-inspired packaging designs, aiming to appeal to the sense of nationalism and giving tribute to American veterans and military personnel.
Industry implications
What the Indulgent Grooming trend means for industry
Where the trend changes the playbookFor
Beauty & Personal Care
The beauty and personal care industry continues to grow and evolve, embracing more inclusive grooming products and services for all genders.
For
Organic & Natural Products
Organic and natural product sales have seen significant growth as consumers increasingly prioritize health and environmental sustainability when shopping for beauty and grooming products.
For
Veteran-Owned Brands
Veteran-owned brands are gaining recognition in various industries, including beauty and grooming, offering a unique perspective on branding and marketing strategies.
Trend signals
Trend signals for Indulgent Grooming
Trend score 3.8 out of 10, from popularity 49%, activity 57%, freshness 8%.
Popularity49%
Activity57%
Freshness8%
Audience
90%Men
10%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Indulgent Grooming trend
5 featured examples from Jun 18, 2015 to Nov 3, 2016CategoryFashion
Masculine Skincare Kits
The Le Gentleman Skincare Set by ELUCX Features Natural Essentials
Manufacturers can tap into the growing market for masculine skincare kits by developing and producing high-quality and effective products specifically designed for men.
CategoryFashion
Utilitarian Beard Oil Branding
Bohica is a Patriotic Men's Grooming Range Made in America
Cosmetics companies can explore the untapped market of veteran consumers by creating products and branding that align with their values and experiences.
CategoryMarketing
Seafaring Grooming Kits
The Brooklyn Grooming Beard Balm Sampler Boasts Mythical Branding
Opportunity for the personal care industry to offer handmade grooming products that cater to a niche market of consumers seeking authentic and artisanal options.
CategoryFashion
Anti-Aging Beard Oils
Olie Biologique's Natural Whisker Oil Soothes Pre or Post-Shave Skin
Disruptive innovation opportunity: Develop a range of natural skincare products targeting a wide range of skin concerns, leveraging the growing consumer preference for clean, orga…
CategorySpecial
Cleanser Beard Shampoos
The Abraham's Male Hair Product Encourages Growth and Healthy Skin
The rise of specialized male grooming products, such as beard shampoos, presents an opportunity for disruptive innovation within the male grooming industry.
