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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,138 more

Indulgent Grooming

Male consumers opt for a luxurious experience when it comes to personal care

Implications - Once a mark of rugged masculinity reserved for outdoorsmen, the beard has become a widespread and popular facial hairstyle. When it comes to upkeep and maintenance, male consumers are keen on luxurious, high-end tools and products that augment the experience of having a beard, as opposed to just the look. The greater emphasis on indulgent grooming rituals signifies a shift in masculinity, as men are more willing to consider aesthetics, pampering and self-care.
4.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
5 Featured, 44 Examples:
130,206 Total Clicks
Date Range:
Feb 15 — Nov 16
Trending:
Warm
Consumer Insight Topics:

Featured Examples

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