Gillette and 'SPECTRE' want to inspire you to have your very own 'Bond Moments.' The campaign marks a collaboration for the movie franchise and men's brand that will roll out action-packed commercials, online, print and in-store advertising.
The campaign was inspired by the creator of James Bond, Ian Fleming, whose quotes are present throughout the campaign. The goal of the project is for men to use Gillette products to prepare for 'bond moments,' that we've learned through the movies, can happen at any time. John Mang, Vice President of Gillette said, "Just like Bond, men look and feel their best when they are properly prepared for any situation that comes their way." To achieve this, Gillette has released a Gillette Fusion ProGlide with FlexBall Technology holiday gift pack for men who want to bring out the 007 in them.
The Bond Moments campaign will also have two adventures up for grabs where winners will win a trip to SPECTRE filming locations Morocco or London & Rome where they will receive the ultimate bond-themed experience.
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