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Condensed Confection

Desserts are transformed into compact versions for on-the-go ease

Implications - Typically one of the most sought after parts of any meal, desserts are receiving a convenient reformatting to make consumption easier. Allowing consumers to enjoy the comforts of sweets like cake and ice cream while on the go, brands are reshaping typically messy meals into more compact and easy-to-eat formats. This evolution reflects a desire for products that suit busy lifestyles, even when it comes to indulgent goods.
Trend Themes
1. Compact Desserts - Brands are transforming typically messy meals into more compact and easy-to-eat formats, meeting consumers' desire for on-the-go convenience even when it comes to indulgent goods.
2. Miniature Snacks - Brands are creating bite-sized snacks, offering portion control and convenience to consumers looking for fast, individualized snacking.
3. Healthy Treats - Brands are creating healthier, all-natural versions of classic treats, offering consumers guilt-free indulgence and meeting the growing demand for better-for-you snacks.
Industry Implications
1. Convenience Food and Snacks - With consumers increasingly looking for quick, easy, convenient snacks, brands can tap into the trend by offering traditionally messy, indulgent foods in more portable, sharable formats.
2. Health and Wellness - As consumers become more health-conscious, brands have the opportunity to meet demand with all-natural, healthier versions of classic treats that offer nutrition and often signals they care for the customer's health through social responsibility.
3. Food and Beverage - The food and beverage industry can adopt some of the trends in the dessert market to streamline their production, portion control, and create healthier alternatives to classic favorites.
3.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
8 Featured, 72 Examples:
184,263 Total Clicks
Date Range:
Jan 15 — Sep 19
Trending:
Average
Consumer Insight Topics:

Featured Examples

Cheesecake-Stuffed Strawberries
Cheesecake-Stuffed Strawberries
The Stuffed Fruit is Also Amazingly Deep Fried in Beer Batter
If you are looking for the most epic (and likely unhealthiest) way to eat fruit, these deep fried cheesecake-stuffed strawberries are the way to go. From Fia Fortune of the Fia’s Maine Kitchen... MORE
Morbid Mini Wedding Cakes
Morbid Mini Wedding Cakes
Constance's for Better or for Worse Wedding Cake is a Spooky Treat
Mickey’s Not-So-Scary Halloween Party is well underway at Disney and Constance’s For Better or For Worse Wedding Cake has already become one of the party’s most Instagrammable... MORE
Raw Cookie Dough Bites
Raw Cookie Dough Bites
This Ello Raw Chocolate Chip Cookie Dough is Safe to Eat
While there are some dangers to eating raw chocolate chip cookie dough from a recipe that involves eggs and is meant for baking, this product from Ello Raw is completely raw and eggless. A pack of... MORE
Superfood Energy Bites
Superfood Energy Bites
These Chocolate Quinoa Rolls are a Healthy Snack Alternative to Cookies
These homemade superfood energy bites combine dates, quinoa and black tahini to make a deliciously all-natural snack alternative that ideal for curbing cravings and boosting your spirit. These... MORE
Heart-Shaped French Cookies
Heart-Shaped French Cookies
Costco's Le Chic Pâtissier Macarons Come in the Shape of Tiny Hearts
If you’re looking for a Valentine’s Day dessert that’s a little more creative than a box of chocolates, you might want to consider grabbing a package of Costco’s Le Chic Pâ... MORE
Portion-Controlled Ice Creams
Portion-Controlled Ice Creams
McDonald's UK Has Launched a Smaller-Sized Mini McFlurry
In an effort to help consumers enjoy fast food without overindulging, McDonald’s UK has begun offering a new Mini McFlurry. While the new treat contains all the same components as a regular-... MORE
Bite-Sized Cinnamon Buns
Bite-Sized Cinnamon Buns
The Pillsbury Mini Cinnis Provide an Easy Way to Enjoy Warm Pastries
General Mills’ Pillsbury Mini Cinnis take the taste of delicious cinnamon buns and turn them into bite-sized treats that can be enjoyed on the go. With many parents looking for convenient... MORE
Mini Cinnamon Bun Sandwiches
Mini Cinnamon Bun Sandwiches
Wayback Burgers' New CinnaSugar Ice Cream Sandwich is a Sweet Treat
There’s no better summer treat than an ice cream sandwich and now you can get your hands on a delicious new version of the dish called the ‘CinnaSugar Ice Cream Sandwich.’ Not only... MORE

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