Consumers seek more attainable forms of luxury in their dining experiences
Implications - While gourmet food options are becoming more accessible for at-home consumption, consumers still relish the opportunity to indulge outside the home. Brands that can offer accessibility along with a luxury experience and gourmet menu are a step ahead of the curve, catering to a consumer who wishes to instantly gratify their taste cravings in an environment that speaks to convenience and comfort.
Trend Themes
1. Gourmet Convenience - Brands that can offer accessibility along with a luxury experience and gourmet menu can cater to consumers who wish to instantly gratify their taste cravings in an environment that speaks to convenience and comfort.
2. Pop-up Restaurant Culture - Creative dining experiences like evolving eateries, luxe hotel food trucks, and pop-up pasta restaurants can bring new and unique culinary experiences to consumers and drive innovation in the food industry.
3. Alcohol Infused Menus - Coffee houses and casual dining establishments are introducing alcoholic offerings on their menus, appealing to customers who prefer a more mature setting and lifestyle.
Industry Implications
1. Hospitality Industry - These trends in gourmet dining and pop-up restaurant culture have potential for the hospitality industry to drive innovation in dining experiences and expand revenue streams.
2. Fast Food Industry - The gourmet convenience trend can inspire fast food chains to improve their menus with more gourmet options to cater to the changing tastes of consumers.
3. Coffee Shop Industry - The alcohol-infused menu trend can spur innovation in the coffee shop industry by providing a new avenue for revenue and offering adult-oriented gathering places.
