Social media-connected fashion may soon catch on as the latest style fad. Adding a futuristic flair to outfits, especially when it comes to nighttime, the added LED details not only light up clothes in ways that sequins and gems can't, but they can also be programmed to scroll messages from social media accounts and more. Essentially an extension of mobile devices, this social media-connected fashion can also stream text, images and videos.
Dubbed FOS and created by Erogear, who also designed the Presence of Heart dress, the social media-connected fashion was revealed at the Consumer Electronic Show earlier this year. Whether worn as a belt, adorned on heels or integrated into sports apparel, the FOS series makes clothing more meaningful in a hi-tech way. Fashion may never be the same again.
What's Driving This Trend
- Social Media-connected Fashion
- Opportunity for disrupting the fashion industry by integrating LED details that can display social media messages and stream content.
- Futuristic Flair
- Opportunity for innovative designs that incorporate LED details to add a futuristic and high-tech aesthetic to clothing.
- Mobile Device Extension
- Opportunity to create fashion items that serve as an extension of mobile devices, enabling the streaming of text, images, and videos.
Who This Affects Most
- Fashion
- Fashion industry can embrace social media-connected fashion to enhance clothing designs and create new opportunities for consumer engagement.
- Technology
- Technology industry can collaborate with fashion designers to develop innovative wearables that integrate LED details and social media connectivity.
- Social Media
- Social media industry can explore partnerships with fashion brands to leverage social media-connected fashion as a new platform for content distribution.
