23 Sporty Data-Harnessing Tools

From Heart Monitoring Sports Bras to Shot-Analyzing Court Gear

Innovative sports gear like heart monitoring sports bras and web-connected golf clubs offer a variety of ways for individuals to collect and harness personal sports data that is leaps and bounds more complex than the data commonly used.

Big data is about harnessing analytics and using that information to streamline and supercharge performance, and in that regard there are many high tech options in almost every sport. While some are wearable technology-based, several others see the incorporation of sensors into the equipment itself, such as geotracking bicycle pedals and digitized shuttlecocks.

Whether it is an app to track personal fitness goals that compares you to others' scores for motivation or high tech running attire that maps out a performance analysis through sensors, there are seemingly endless ways to incorporate cutting edge technology into a fitness regimen.

SCORE
4.0 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 73%
Activity 40%
Freshness 8%

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