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Tech-Infused Fitness Apparel

The Sensoria Fitness Apparel Tracks Running Activity in Real Time

— October 23, 2014 — Tech
The Sensoria line of smart garment apparel is designed to help runners improve their performance. The system's companion app collects data from sensors embedded in the apparel to provide real-time, understandable information that will help you improve your running form, speed and overall performance.

The Sensoria line includes fitness t-shirts, bras and socks. The socks are fitted with metatersal and heel sensors that communicate, via an electronic anklet, with the Sensoria Fitness app. The app lets runners better understanding their stride and cadence.

The sports bra and running shirt have heart rate sensors woven into them. These pieces help the wearer access information about their steps, cadence, distance, ascent/descent, speed, calorie activity and more. The app has a user-friendly interface that makes it very easy to use.
Trend Themes
1. Smart Fitness Apparel - Advancements in wearable technology are creating opportunities for smart fitness apparel that can track and improve athletic performance.
2. Real-time Biometric Tracking - The integration of sensors into fitness apparel is creating opportunities for real-time biometric tracking that can help athletes optimize their performance.
3. Personalized Workout Optimization - The data collected through smart fitness apparel is creating opportunities for personalized workout optimization that can help individuals achieve their specific fitness goals.
Industry Implications
1. Fitness Apparel - The fitness apparel industry has an opportunity to incorporate wearable technology to create smart fitness apparel that can help athletes optimize their performance.
2. Wearable Technology - The wearable technology industry can continue innovating by incorporating biometric sensors into apparel to provide real-time data for athletic performance optimization.
3. Fitness Apps - Fitness apps can incorporate data from smart fitness apparel to personalize workouts and optimize performance for users.
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