The most important meal of the day receives a decadent makeover
Implications - Health-consciousness may be on the rise, but food indulgence prevails for some consumers despite the renewed emphasis on nutrition and wellness. Consumers seeking a reprieve from stress are turning to elevated forms of comfort food first thing in the morning. The decadent treatment of classic comfort food signifies that along with familiarity and contentment, consumers are still searching for indulgent experiences when it comes to meals.
