Men are taking a more active role in child-rearing
Implications - As the conversation on gender equality continues, men are willingly stepping into domestic child care roles. Masculinity has come to be redefined by fatherhood, with less importance placed on providing financially, and a greater emphasis placed on providing care. This lends to a new form of masculinity -- even outside of fatherhood -- based in nurturing and expressing.
Trend Themes
1. Redefined Masculinity - With men taking on a more active role in child care, there is a new form of masculinity emerging outside of fatherhood.
2. Diverse Representation - Brands that showcase diverse representations of fathers can drive messages of inclusivity and connect with positive emotions.
3. Sentimental Marketing - Heartwarming campaigns that focus on fatherhood can create emotional connections and make a lasting impact on consumers.
Industry Implications
1. Advertising - By showcasing diverse representations of fathers and focusing on sentimental marketing, ad professionals can create impactful campaigns.
2. Retail - In-store campaigns like Tesco's Tannoy Takeover can drive sales and create memorable experiences for shoppers.
3. Education - Hairstyling classes like the Daddy Daughter Hair Factory provide an opportunity for education and can meet the needs of a growing customer segment.
6 Featured, 46 Examples:
82,873 Total Clicks
Date Range:
Feb 15 — Jun 17
Trending:
Untested
Consumer Insight Topics:
