Sentimental Fatherhood

Men are taking a more active role in child-rearing

Implications - As the conversation on gender equality continues, men are willingly stepping into domestic child care roles. Masculinity has come to be redefined by fatherhood, with less importance placed on providing financially, and a greater emphasis placed on providing care. This lends to a new form of masculinity -- even outside of fatherhood -- based in nurturing and expressing.
SCORE 4.2
Popularity
Activity
Freshness
Megatrends
Patterns
289,074 Total Clicks
Jan 15 - Mar 16
Mild
Featured Examples
Child Drawing Tattoos - Amazing Dad Turns His Son's Doodles into Inked Body Art
SCORE 4.7
Average 3,039 Clicks Pub: Feb 3, 15
Child Drawing Tattoos
Amazing Dad Turns His Son's Doodles into Inked Body Art
The tattoo industry is becoming saturated with works of arts that has even inspired an exhibit that put live bodies on display for visitors and these child drawing tattoos would have found a happy... [More]
Father-Daughter Rap Videos - The Kanye West Only One Video is a Sentimental Clip with Daughter North
SCORE 3.9
Mild 1,465 Clicks Pub: Jan 30, 15
Father-Daughter Rap Videos
The Kanye West Only One Video is a Sentimental Clip with Daughter North
The Kanye West Only One music video shows the rapper’s soft side. The song features Beatles front man Paul McCartney and is a tribute to West’s late mother Donda, who is depicted as a... [More]
Sentimental Dad Ads - Whirlpool's 'Dad and Andy' Champions Hard-Working Single Fathers
SCORE 4.2
Average 444 Clicks Pub: May 19, 15
Sentimental Dad Ads
Whirlpool's 'Dad and Andy' Champions Hard-Working Single Fathers
Whirlpool’s latest commercial is one by the name of Dad and Andy, telling the story of a single dad and his son. The two are never pictured together in the ad, although we get to see how they... [More]
Fatherhood Vows Campaigns - The Emotional 'When I'm A Dad' Campaign Highlights Fatherhood
SCORE 4.8
Average 306 Clicks Pub: Jul 8, 15
Fatherhood Vows Campaigns
The Emotional 'When I'm A Dad' Campaign Highlights Fatherhood
Created by UK-based advertising graduate Tom Watkins, the ‘When I’m A Dad’ campaign is an emotional and personal response to a New Blood 2015 brief for WeTransfer. The brief that... [More]
Father Hairstyling Classes - The Daddy Daughter Hair Factory Teaches Men How to Style Girl's Hair
SCORE 2.7
Mild 485 Clicks Pub: Oct 10, 15
Father Hairstyling Classes
The Daddy Daughter Hair Factory Teaches Men How to Style Girl's Hair
The world is ever-changing and one of the biggest differences is the shift in men’s roles, a core of which is addressed through the Daddy Daughter Hair Factory. Although many of the practices... [More]
Nostalgic Divorcé Series - 'Divorced Dad' is a Series That is Humorously Styled Like Cable Access TV
SCORE 2.4
Untested 78 Clicks Pub: Mar 22, 16
Nostalgic Divorcé Series
'Divorced Dad' is a Series That is Humorously Styled Like Cable Access TV
Despite the fact that it is styled like an old cable access television show from many decades ago, ‘Divorced Dad’ is actually an all-new series from Astron-6. Astron-6 describes that... [More]
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