Sentimental Fatherhood

Men are taking a more active role in child-rearing

Implications - As the conversation on gender equality continues, men are willingly stepping into domestic child care roles. Masculinity has come to be redefined by fatherhood, with less importance placed on providing financially, and a greater emphasis placed on providing care. This lends to a new form of masculinity -- even outside of fatherhood -- based in nurturing and expressing.
SCORE 4.5
Popularity
Activity
Freshness
Megatrends
Patterns
47,718 Total Clicks
Jul 15 - Jun 17
This Year and Untested
Featured Examples
Fatherhood Vows Campaigns - The Emotional 'When I'm A Dad' Campaign Highlights Fatherhood
SCORE 4.6
Average 315 Clicks Pub: Jul 8, 15
Fatherhood Vows Campaigns
The Emotional 'When I'm A Dad' Campaign Highlights Fatherhood
Created by UK-based advertising graduate Tom Watkins, the ‘When I’m A Dad’ campaign is an emotional and personal response to a New Blood 2015 brief for WeTransfer. The brief that... [More]
Messy Father's Day Ads - Interflora's New Ad Looks at Father’s Day Through the Eyes of a Messy Son
SCORE 5.9
This Year and Warm 127 Clicks Pub: Jun 1, 17
Messy Father's Day Ads
Interflora's New Ad Looks at Father’s Day Through the Eyes of a Messy Son
With Father’s Day just around the corner, Interflora has debuted a new ad that tells the tale of one very messy son and his love for his dad. The ad begins by following a messy son as he... [More]
Father Hairstyling Classes - The Daddy Daughter Hair Factory Teaches Men How to Style Girl's Hair
SCORE 2.5
Mild 493 Clicks Pub: Oct 10, 15
Father Hairstyling Classes
The Daddy Daughter Hair Factory Teaches Men How to Style Girl's Hair
The world is ever-changing and one of the biggest differences is the shift in men’s roles, a core of which is addressed through the Daddy Daughter Hair Factory. Although many of the practices... [More]
Nostalgic Divorcé Series - 'Divorced Dad' is a Series That is Humorously Styled Like Cable Access TV
SCORE 2.1
Untested 83 Clicks Pub: Mar 22, 16
Nostalgic Divorcé Series
'Divorced Dad' is a Series That is Humorously Styled Like Cable Access TV
Despite the fact that it is styled like an old cable access television show from many decades ago, ‘Divorced Dad’ is actually an all-new series from Astron-6. Astron-6 describes that... [More]
Inclusive Father's Day Campaigns - This Dove Men+Care Ad Features Caring Fathers of All Kinds
SCORE 3.4
This Year and Mild 67 Clicks Pub: Jun 15, 17
Inclusive Father's Day Campaigns
This Dove Men+Care Ad Features Caring Fathers of All Kinds
To celebrate the fathers who are heroes to their families, Dove Men+Care launched a campaign that highlights a diverse range of fathers, as well as what their actions mean to their children. At... [More]
Clueless Dad Ads - 'The Dad Pack' Ad Helps Parents Figure Out What to Buy for Back to School
SCORE 3
Mild 73 Clicks Pub: Aug 18, 16
Clueless Dad Ads
'The Dad Pack' Ad Helps Parents Figure Out What to Buy for Back to School
Walmart is gearing up for the back-to-school season with a humorous new ad titled ‘The Dad Pack.’ The ad plays on the idea that parents are out of touch with their kids by showing them... [More]
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