To Be a Dad

Honor Your Father by Tweeting Photos of Him With #OneBoldChoice During the Big Game

Presented by The Bold New Camry | Toyota

How do you become a good father? Is it something you learn from your parents, or a choice you make on your own? We partnered with director Lauren Greenfield and talked with some of the best dads in professional football like DeMarcus Ware, LaVar Arrington, Fred Jackson and Kurt Warner, to find out for ourselves. In this piece we show that while you can't choose the dad you have, you can choose the dad you'll be.

Being a Good Father
Finding ways to improve and excel in the role of being a father through conscious choices and learning from others.
Parental Influence
Exploring the impact and importance of parents in shaping one's approach to fatherhood.
Personal Responsibility
Emphasizing the individual's ability to actively choose and define their own role as a father.

Where This Applies

Parenting
Providing resources, guidance, and support for individuals looking to enhance their parenting skills.
Education
Developing programs and initiatives to promote positive parenting practices and strengthen parent-child relationships.
Technology
Creating innovative platforms and tools for fathers to network, share experiences, and access information on effective parenting strategies.
SCORE
6.7 out of 10
GENDER
70% Men30% Women
MARKETTop markets: North America, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 92%
Activity 100%
Freshness 8%