Personalized greeting card creator Moonpig carries a number of fun cards for Father's Day, but two of its newest cards will appeal to dad through his stomach. Moonpig recently launched two edible, meat-flavored greeting cards for Father's Day that come in two flavors: BBQ and Spicy Hot.
These 'Meating Cards' are printed on rice paper and boast playful designs that have been created with scented, edible ink. As if describing a dish, Moonpig notes that: "The BBQ flavoured cards are smoked with hickory chips to give a full and authentic flavour, whilst the Spicy Hot cards are seasoned with cayenne pepper for a fiery finish."
For Father's Day, Moonpig is giving consumers the chance to win its limited-edition Meating Card by running a #BackToDad contest that can be entered online.
What's Driving This Trend
- Edible Greeting Cards
- Moonpig's 'Meating Cards' line has expanded the possibilities of customizable cards as a food item to surprise and satisfy recipients.
- Scented and Flavored Ink
- Using edible ink with scented and flavored components opens up potential for new and exciting experiences in various fields such as printing and cooking.
- Food-themed Merchandise
- Creating food-inspired or even edible merchandise, such as and meat-flavored greeting cards, opens a market for unusual and creative products that cater to food enthusiasts.
Who This Affects Most
- Greeting Card Industry
- Incorporating food into the greeting card industry can disrupt the traditional way of card giving and create a new market niche that caters to individuals who value unique and flavorful experiences.
- Printing Industry
- Innovation in edible ink technology can change the printing industry by allowing scented, flavored, and even edible print materials that can potentially be used in other industries like advertising and entertainment.
- Food Industry
- Creating food items such as the meat-flavored greeting cards opens up possibilities for restaurants, food manufacturers and chefs to create unusual culinary experiences and products.
