Consumers buck the health food trend with decadent meat-free alternatives
Implications - Vegetarianism has become synonymous with health, it seems, with many people assuming meat-free meals are automatically more nutritious than their carnivore-friendly counterparts. However, even vegetarian meals are succumbing to the health food backlash, featuring richer ingredients, heavier portions and even deep-fried cooking methods. This shift reveals that the consumer desire for luxury and self-indulgence trumps dietary restrictions.
