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Vegetarian Indulgence

Consumers buck the health food trend with decadent meat-free alternatives

Implications - Vegetarianism has become synonymous with health, it seems, with many people assuming meat-free meals are automatically more nutritious than their carnivore-friendly counterparts. However, even vegetarian meals are succumbing to the health food backlash, featuring richer ingredients, heavier portions and even deep-fried cooking methods. This shift reveals that the consumer desire for luxury and self-indulgence trumps dietary restrictions.

SCORE 3.6

Popularity

Activity

Freshness

Megatrends

Patterns

6 Featured, 53 Examples: 64,605 Total Clicks

Date Range: Jan 15 - Apr 16

Trending: Mild

Consumer Insight Topics: Lifestyle Food

Featured Examples

Baked Mushroom Marsalas - This Mushroom Marsala Pasta Bake Recipe Takes Under an Hour

SCORE 4.6

Average 1,631 Clicks Pub: Jan 23, 15

Baked Mushroom Marsalas

This Mushroom Marsala Pasta Bake Recipe Takes Under an Hour

This Mushroom Marsala Pasta Bake recipe by Smitten Kitchen combines the gourmet taste of marsala with the ease and convenience of a casserole (otherwise known as “dinnertime magic”).... [More]

Fried Cheesy Macaroni Rings - The Vulgar Chef's Fried Mac and Cheese is Coated in Crushed Cheetos

SCORE 3.8

Mild 1,242 Clicks Pub: Jan 29, 15

Fried Cheesy Macaroni Rings

The Vulgar Chef's Fried Mac and Cheese is Coated in Crushed Cheetos

Instead of using bread crumbs, this fried mac and cheese snack is entirely coated in crushed up Cheetos. From The Vulgar Chef, the Cheetos Crusted Mac n’ Cheese Donuts are only really referred... [More]

Herbaceous Vegetarian Gratins - This Vegetable Gratin is the Perfect Dish for Cold Winter Nights

SCORE 2.9

Mild 227 Clicks Pub: Dec 17, 15

Herbaceous Vegetarian Gratins

This Vegetable Gratin is the Perfect Dish for Cold Winter Nights

‘The Kitchn’ recently put together a recipe for a delicious vegetable gratin made from a hearty combination of leeks, mushrooms and parsnips. As temperatures begin to drop and days... [More]

Fast Food Bean Burgers - The New Black Bean Burger from Wendy's is a Tasty Vegetarian Option

SCORE 3.4

Mild 253 Clicks Pub: Jan 20, 16

Fast Food Bean Burgers

The New Black Bean Burger from Wendy's is a Tasty Vegetarian Option

In an effort to provide a greater range of choices for vegetarians and other health-conscious consumers, Wendy’s has begun testing its Black Bean Burger in three different US cities. The... [More]

Meatless Pepperoni Pizza Pockets - Gardein's Kosher Pizza Pockets Are Free of Meat and GMOs

SCORE 3.1

Mild 208 Clicks Pub: Apr 12, 16

Meatless Pepperoni Pizza Pockets

Gardein's Kosher Pizza Pockets Are Free of Meat and GMOs

Gardein, the fastest growing plant protein brand in its category, has introduced a delicious line of meatless pepperoni pizza products that are designed to enable you to enjoy the indulgent goodness... [More]

Superfood Quinoa Nachos - This Fast Food Fare is Revamped with Sweet Potato Chips and Quiona

SCORE 2.7

Mild 220 Clicks Pub: Dec 16, 15

Superfood Quinoa Nachos

This Fast Food Fare is Revamped with Sweet Potato Chips and Quiona

These sweet potato chip nachos offer a healthier version of the traditional Mexican food fare with the addition of the superfood quinoa, black beans and fresh veggies to transform this dish into a... [More]