With an ad spot starring Pierce Brosnan, it's not unreasonable to expect that this year's Kia Super Bowl commercial would be jam-packed with James Bond-style action. In keeping with this idea, Kia's irreverent ad for the Sorento gives viewers the exact opposite. The ad is set up with an agent pitching a role to Brosnan, in what he assumes will be an action-packed commercial with snipers, high-speed chases and dangerous scenery.
These expectations are quickly dashed when it becomes clear that rather than driving 200 mph, the ad would have Brosnan drive 30. This extended version of the Super Bowl ad cleverly sums up the commercial by calling the Kia Sorento the perfect "getaway" vehicle.
What's Driving This Trend
- Irreverent Advertisements
- The trend of creating unconventional and humorous ads has disrupted the traditional advertising model, and offers businesses an opportunity to stand out in a crowded marketplace.
- Subverting Expectations
- Creating ads that go against viewer expectations provides an innovative approach for companies to grab attention and create a lasting impression on potential customers.
- Celebrity Endorsements
- Using well-known celebrities in ads has been a long-standing trend, but creating humorous and unexpected scenarios can provide a fresh take on the traditional approach.
Who This Affects Most
- Automotive
- The automotive industry can take advantage of irreverent ads to differentiate themselves in a crowded market and create lasting impressions on potential customers.
- Marketing and Advertising
- The marketing and advertising industry can use unconventional ads as a way to disrupt traditional advertising methods and generate buzz for their clients.
- Entertainment
- The entertainment industry can take inspiration from subverting expectations in ads and apply it to their trailers and promotional material for upcoming movies and TV shows in order to create intrigue and excitement.
