Heineken continues its long history with James Bond films with another one of its movie-inspired beer campaigns.
Heineken grew its partnership from just appearing in the films to more interactive events. Most recently, Heineken spent $100 million on its 'Skyfall' campaign which prominently featured Bond actor Daniel Craig.
The 'Spectre' campaign will follow in the footsteps of previous Bond films, creating elaborate PR and advertising events starting in the fall of 2015. Heineken's goal for the Spectre campaign is to take consumers into James Bond's world. This will include releasing behind-the-scenes footage, classic 007 films for download, surprise social media campaigns and in-store promotions.
In September, Heineken will be giving consumers exclusive 'Spectre packs,' that will give lucky fans access to never-before-seen footage and teasers for the upcoming blockbuster.