Skin care products that simultaneously target both men and women are few and far between and this unisex cosmetics brand has strayed from that norm.
Designed by Emily Goater for 'Oh Skin,' this product packaging is classic and traditional without the typical masculine or feminine branding that can be seen on most gender-specific skin care lines. With dark bottles and white labels with minimal wording, these products are appealing to those who like to keep their skin care and hair care routines as simple as possible. The unisex cosmetic line has shampoo and conditioner, cream and a moisturizing foundation.
By creating a line of cosmetics that appeal to both men and women, Oh Skin proves that healthy skin and hair need not require gender-specific products.
Key Themes Behind This Trend
- Unisex Cosmetic Packaging
- The rise of unisex cosmetic packaging presents opportunities for companies to create gender-neutral products and tap into a larger market.
- Simplistic Design
- The trend towards minimalist and gender-neutral packaging design allows for increased appeal and accessibility across different consumer segments.
- Inclusive Skincare
- The demand for skincare products that cater to all genders highlights the opportunity to develop inclusive beauty lines that promote inclusivity and diversity.
Where This Applies
- Cosmetics
- The cosmetics industry can capitalize on the trend of unisex cosmetic packaging by developing gender-neutral product lines that appeal to a broader consumer base.
- Packaging Design
- The packaging design industry can benefit from the trend towards simplistic and gender-neutral designs by offering services to help brands create inclusive packaging that appeals to a wider range of customers.
- Beauty and Personal Care
- The beauty and personal care industry can explore the potential of inclusive skincare products and tap into the growing demand for gender-neutral and unisex cosmetic options.
