Shareable meals are cleverly designed with bite-sized sections
Implications - Though more and more consumers are eating meals alone, there's still exists a desire for creative, easy-to-share meals. Making the act of sharing meals more experiential, playfully designed communal meals that can easily be separated into smaller, bite-sized pieces delight consumers. Through novelty, this approach to meals provides incentive for consumers to purchase foods for sharing.
Trend Themes
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Shareable Meals — There's a growing desire for creative, easy-to-share meals, creating an opportunity for brands to create novel approaches to meals that provide incentive for consumers to purchase food for sharing.
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Savory and Sweet Mashups — Consumers are looking for new taste experiences by combining sweet and savory flavor profiles to create a new and unique taste, which presents an opportunity for brands to experiment with unique hybrids of sweet and savory flavors.
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Giant and Shareable Comfort Foods — Large portions of snack foods are becoming more popular, creating an opportunity for brands to take traditional comfort foods and create giant, shareable versions for party occasions and group gatherings.
Industry Implications
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Food and Beverage — Brands in the food and beverage industry can experiment with new ways to package and present products, experiment with flavor combinations or create giant, shareable portions to appeal to those looking for a new taste experience.
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Hospitality — Hotels, restaurants, and other hospitality venues can appeal to guests by creating shareable experiences such as communal meals, family-style dining experiences, and group-focused appetizers or snacks.
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Entertainment — Brands in the entertainment industry can increase engagement by incorporating giant, shareable comfort foods such as snacks into their venues or events, creating a fun and memorable experience for attendees.
