Ideas
Explore the world's #1 largest database of ideas and innovations, with over 400,000 inspiring examples.
Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 750 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join over 200,000 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Books
Join 20,000,000+ people getting better and faster with our New York Times Bestselling methods, best innovation books & keynote videos.
Dashboard
Get special access to premium content, topic tracking and customizable tools through our AI-powered Dashboard.
AI
Learn how the Trend Hunter harnesses the power of artificial intelligence.
Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
Overview
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Keynotes & Workshops
Empower your team with the insights and frameworks they need to innovate better and faster.
Custom Research
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Jeremy Gutsche
Ignite your event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Futurists
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
Internships
Grow your professional skillset in an award-winning workplace.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
World Summit
Learn why 97% of people rate it "the best innovation conference ever".
1-Day Innovation Events
Explore our 2019 tour dates and find the best city to inspire your team.
Custom Events
Bring Future Festival to your team or event with our custom programming.
Search our database of over 390,000 cutting edge ideas.
SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,249 more

Branded Messaging

Enhancing personal greetings, consumers opt for customized product messaging

Implications - Seeking an alternative to traditional greeting cards, consumers are turning to personalized product packaging. Customizing wine labels and chocolate boxes with sentimental messages and personal greetings, consumers are turning to unconventionally branded products to not only convey an element of surprise, but also add sentimental elements to run-of-the-mill, commercial goods.
4.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 53 Examples:
518,909 Total Clicks
Date Range:
Jan 14 — Feb 16
Trending:
Warm

Featured Examples

Personalized Chip Bag Designs
Personalized Chip Bag Designs
The LAY’S Summer Days Campaign Let Consumers Personalize Their Chips
This past summer, Frito Lay experimented with personalized packaging in the form of its ‘LAY’S Summer Days’ campaign. Similar to Coca-Cola’s popular ‘Share a Coke’... MORE
Personalized Wine Bottles
Personalized Wine Bottles
Moments Wine Packaging Invites You to Give Vino Like a Greeting Card
Because vino is often given as a gift, this personalized wine bottle can be both the present and the card combined. Giving a bottle of pinot is an easy and well-appreciated offering, but this idea... MORE
Personalized Valentine's Day Spreads
Personalized Valentine's Day Spreads
These Personalized Marmite Jars Make a Tasty Valentine's Gift
Britain’s favorite condiment is back with a new Valentine’s Day campaign that involves personalized Marmite jars. For those who truly love the sticky brown food paste, these custom jars... MORE
Personalized Chocolate Boxes
Personalized Chocolate Boxes
Cocoapod Helps You Send Messages in a Sweet Way
Being presented with a box of chocolates is always a treat, but Cocoapod makes the gesture even sweeter by offering customization. A personalized chocolate box of medium size contains about 27 cubes,... MORE
Blackboard Bottle Branding
Blackboard Bottle Branding
Cuatro Almas Pizarra Wine Packaging Invites You to Make the Label
Here’s a new idea: why design a label for a product when something like Cuatro Almas Pizarra wine packaging invites the consumer to make his own? This concept is so much more fun. Bringing new... MORE
Scrumptious Cookie Cards
Scrumptious Cookie Cards
Cheryl's Selection of Greetings Are Truly Good Enough to Eat
Anyone might send a card, but to create a more personalized and memorable experience for your recipient, consider sending them a cookie card. The standard price for a Hallmark greeting card is... MORE

Related Trend Reports & Custom Market Research

Related Examples

Tiny Valentine's Day Cards
Tiny Valentine's Day Cards
Kim Smith Creates a Series of Small Cards with Big Hearts
Personalized Cereal Blends
Personalized Cereal Blends
This Company Allows Customers to Create Custom Muesli Mixes
Romantic Texting Greeting Cards
Romantic Texting Greeting Cards
This Valentine's Day Cards Express Comical Virtual Communication
Potato Love Notes
Potato Love Notes
MysteryPotato is a Mail Service That Lets You Send a Potato With a Nice Message
Punny Cartoon Valentines
Punny Cartoon Valentines
These Adorable and Nerdy Greeting Cards are Perfect for February 14th
Naughty Valentine's Day Cards
Naughty Valentine's Day Cards
Kat Tylee's Designs Focus More on the Physical than the Emotional
Sneaker-Themed Romance Cards
Sneaker-Themed Romance Cards
These Valentine's Day Cards Use Sneakers as a Sentimental Gesture
Bluntly Carnal Cards
Bluntly Carnal Cards
This Romantic Notecard Expresses Boldly the Sender's Romantic Desires
Custom Cereal Boxes
Custom Cereal Boxes
This Holiday, Kellogg's is Creating Personalized Packaging for Consumers
Festively Personalized Spreads
Festively Personalized Spreads
Marmite's Pop-Up Creates Personalized Product Jars for the Holidays
Customizable Cookie Packaging
Customizable Cookie Packaging
Oreo's Holiday Packaging Lets Consumers Color It in & Send as Gifts
Interactive Donut Greetings
Interactive Donut Greetings
Krispy Kreme E-Cards are a Sweet and Sentimental Gift
play_circle_filled Selfie-Adorned Pancakes
Selfie-Adorned Pancakes
The Pancake Selfie Express Lets Consumers Eat Their Own Images
Romantic Phrase Pillows
Romantic Phrase Pillows
This Valentine's Day Decor Accessory is Easy and Inexpensive to Make
Custom Waffle Confections
Custom Waffle Confections
This Australian Food Truck Offers Personalised Nutella Waffles
Homemade Aphrodisiac Chocolates
Homemade Aphrodisiac Chocolates
This Bark Recipe Infuses Moon Juice's Innovative Formula
$30,000 Valentine's Margaritas
$30,000 Valentine's Margaritas
This Pricey Margarita is Better than Roses and Chocolates
Gigantic Candy Cakes
Gigantic Candy Cakes
The Ferrero Rocher Cake is Eqivalent to the Size of a Baseball
play_circle_filled Romantic Chocolate Experiments
Romantic Chocolate Experiments
This Valentines Chocolate Ad Demonstrates the Science Behind Love
Ultra Indulgent Chocolates
Ultra Indulgent Chocolates
This Luxury Chocolate Bar is Made from a Cacao Tree Nearing Extinction
Photocopied Bum Branding
Photocopied Bum Branding
Bottoms Up Wine Packaging Warns of Uninhibited Office Party Behavior
Bear-Faced Bottles
Bear-Faced Bottles
Panda Wine Packaging Employs Cute Features to Appeal to Young Drinkers
Spicy Strawberry Desserts
Spicy Strawberry Desserts
Cold Stone Creamery's Valentines Day Treats Mix Chocolate & Spice
Textural Chocolate Cubes
Textural Chocolate Cubes
Nendo Designed a Limited Edition Chocolate Box for Maison & Objet
UPC Chocolate Bars
UPC Chocolate Bars
This Fun Chocolate Takes Inspiration from a Barcode
Gingerbread Cookie Cartons
Gingerbread Cookie Cartons
Ballerina's Christmas Cookie Packaging Tells a Story in Gingerbread
Potted Cookie Displays
Potted Cookie Displays
This Unique Cookie Packaging and Display Promotes Earthy Vegan Treats
Personalized Spread Packaging
Personalized Spread Packaging
At Selfridges You Can Get Your Name Written on Nutella Jars
Tropical Cookie Boxes
Tropical Cookie Boxes
Honolulu Cookie's Creative Cookie Packaging is Wrapped in a Pineapple
Personified Cookie Packaging
Personified Cookie Packaging
BisKids' Cookies for Kids Wrappers Feature Cheery Personas
play_circle_filled Personalized Recipe Campaigns
Personalized Recipe Campaigns
Hellmann's Brasil Finds Recipes Based on What's in Your Fridge
Coordinating Cookie Boxes
Coordinating Cookie Boxes
Tanya Heidrich's Achromatic Cookie Packaging Reflects the Designs Inside
Simply Patterned Cookie Packaging
Simply Patterned Cookie Packaging
Adrian Librojo Reimagines Girl Guide Cookie Branding
Spotted Matrix Marketing
Spotted Matrix Marketing
Ninety Wine Packaging Has a Dotted Grid to Graphically Represent Quality
Mathematic Beverage Marketing
Mathematic Beverage Marketing
Milimetric Wine Packaging Expresses the Concept of Recipe Accuracy
Metal-Bound Beverages
Metal-Bound Beverages
Cuatro Almas Wine Packaging's Steel Label is for Optimal Preservation
Simply Branded Bottles
Simply Branded Bottles
Porter & Plot Wine Packaging Looks Lovely with its Plain Packing Labels
Customizable Cookie Messages
Customizable Cookie Messages
Japan's Cookie Mail is a Delicious Way to Send Cookie Gifts
Peeking Pinot Branding
Peeking Pinot Branding
El Espia Wine Packaging is Veiled in Mystery
Origami Beverage Branding
Origami Beverage Branding
Vin Grace Wine Packaging Revamps Vino with a Cool and Casual Image
Circle-Based Bottle Branding
Circle-Based Bottle Branding
9 Suns Wine Packaging Appropriates Myth for Magnificent Merchandizing
Optical Illusion Labels
Optical Illusion Labels
Cruor Barolo Wine Packaging Employs a Visual Trick for Clever Branding
Personified Biscuit Boxes
Personified Biscuit Boxes
BISC8ITO Cookie Packaging Features Adorable Cartoon Characters
Stovetop-Inspired Cookie Boxes
Stovetop-Inspired Cookie Boxes
Thelma's Treats Cookie Packaging Design Opens Like an Oven
Doodled Bottle Sleeves
Doodled Bottle Sleeves
Filirea Gi Wine Packaging Illustrates the Process of Vino Preparation
Dizzying Beverage Branding
Dizzying Beverage Branding
As its Contents do, Hrsz. 737 Wine Packaging Makes You Feel Tipsy
Punctilious Vino Packaging
Punctilious Vino Packaging
Coma Wine Branding Alludes to the Vinyard's Attention to Detail
Furniture-Branded Booze
Furniture-Branded Booze
Table Wine Packaging Asserts That the Drink is Fit for Any Surface
Cartoony Liquor Labels
Cartoony Liquor Labels
Generation Wine Packaging Wraps Products as Unique as People
Political Pioneer Vino Branding
Political Pioneer Vino Branding
Harvey Milk Wine Pays Tribute to the Late American Politician
Fan-Branded Bottles
Fan-Branded Bottles
The Coca-Cola 'Share a Coke With a Mate' Campaign is Personalized Packaging
Vain Vino Branding
Vain Vino Branding
Ego Wine Packaging is Crisply Composed for the Narcissistic Connoisseur
Rustic Cookie Casing
Rustic Cookie Casing
The Pearlfisher Jovial Cookie Packaging is Down to Earth