Category
Art & Design
Oven Aesthetics
Trend cluster
Category
Branded
Messaging
Enhancing personal greetings, consumers opt for customized product messaging.
4.2
Trend score
Trend
What is the Branded Messaging trend?
Branded Messaging: Seeking an alternative to traditional greeting cards, consumers are turning to personalized product packaging. Customizing wine labels and chocolate boxes with sentimental messages and personal greetings, consumers are turning to unconventionally branded products to not only convey an element of surprise, but also add sentimental elements to run-of-the-mill, commercial goods.
Trend themes
Themes within the Branded Messaging trend
Three behaviours holding the trend together01
Personalized Packaging
Consumers are opting for personalized product packaging to add sentimental elements to commercial goods, expanding their appeal beyond functionality.
02
Interactive Packaging
Brands are enhancing product packaging by incorporating interactive elements like chalkboard textures or blank spaces that encourage customers to create their own designs and messages.
03
Personalized Promotions
Personalization is being used by brands to enhance promotions, providing a way for companies to encourage brand interaction through products with a personal touch.
Industry implications
What the Branded Messaging trend means for industry
Where the trend changes the playbookFor
Food and Beverage Packaging
The food and beverage industry can disrupt traditional packaging by incorporating personalization and interactive features.
For
Greeting Card Industry
The greeting card industry can expand its appeal by offering personalized and edible versions of traditional products.
For
Promotional Product Industry
The promotional product industry can offer personalized products which take the traditional gifts to another level and increase the relationship between customers and brands.
Trend signals
Trend signals for Branded Messaging
Trend score 4.2 out of 10, from popularity 60%, activity 57%, freshness 8%.
Popularity60%
Activity57%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Branded Messaging trend
6 featured examples from Jan 17, 2014 to Feb 4, 2016CategoryMarketing
Personalized Chip Bag Designs
The LAY’S Summer Days Campaign Let Consumers Personalize Their Chips
The food and beverage industry can explore personalized packaging options to create a more personalized and memorable customer experience.
CategoryLifestyle
Personalized Wine Bottles
Moments Wine Packaging Invites You to Give Vino Like a Greeting Card
Alcohol brands can leverage personalized packaging to increase sales and brand loyalty.
CategoryLifestyle
Personalized Valentine's Day Spreads
These Personalized Marmite Jars Make a Tasty Valentine's Gift
The food and beverage industry can explore opportunities to leverage personalization and emotional branding to engage customers and boost sales.
CategoryLifestyle
Personalized Chocolate Boxes
Cocoapod Helps You Send Messages in a Sweet Way
Confectionery manufacturers can leverage personalization and product innovation as a means of expanding beyond traditional market channels and targeting the growing gifting market.
CategoryMarketing
Blackboard Bottle Branding
Cuatro Almas Pizarra Wine Packaging Invites You to Make the Label
Cuatro Almas Pizarra wine packaging provides disruptive innovation opportunities within the wine and spirits industry through its interactive and personalized design.
CategoryLifestyle
Scrumptious Cookie Cards
Cheryl's Selection of Greetings Are Truly Good Enough to Eat
Baked good companies can explore new product lines or partnerships to create personalized baked goods with occasion-specific packaging, disrupting the traditional greeting card ma…
