Category
Art & Design
Oven Aesthetics
Trend cluster
Category
Hygiene
Haven
The bathroom becomes a place for luxury and relaxation.
3.2
Trend score
Trend
What is the Hygiene Haven trend?
Hygiene Haven: There is a lack of privacy in the digital age that makes alone time scarce. This creates an air of appreciation around personal hygiene and the bathroom space as a whole, prompting more design-conscious washroom wares. The addition of luxury allows consumers to feel pampered, glamorizing the space and the act of self-care.
Trend themes
Themes within the Hygiene Haven trend
Three behaviours holding the trend together01
Luxury Bathrooms
As people look for ways to create more private spaces for relaxation, the addition of luxe accessories and design-conscious products allows for consumers to feel pampered.
02
Bathroom Water Filters
As people become more health-conscious, the use of vitamin C and negative ions showerheads become mainstream technology.
03
Design Aesthetic
Designers can create sculptural and dramatic bathroom pieces, such as the Newton Bathtub by Maison Valentina or the Platform bathroom accessories set by Brad Ascalon, that are both luxurious and practical.
Industry implications
What the Hygiene Haven trend means for industry
Where the trend changes the playbookFor
Bathroom Fixtures and Accessories
Business professionals in the bathroom fixtures and accessories industry can create luxury bathroom products that are both design-conscious and practical.
For
Health and Wellness
Business professionals in the health and wellness industry can work with designers to create products, such as the vitamin C and negative ions showerheads, that promote healthier skin and hair.
For
Fashion
Fashion designers can aim to create a more immersive experience for customers, such as the Christian Louboutin Spring/Summer catalog set in an upscale bathroom, to showcase their new looks and styles.
Trend signals
Trend signals for Hygiene Haven
Trend score 3.2 out of 10, from popularity 40%, activity 48%, freshness 8%.
Popularity40%
Activity48%
Freshness8%
Audience
30%Men
70%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Hygiene Haven trend
5 featured examples from Sep 18, 2014 to Jan 7, 2015CategoryFashion
Bathtub-Bound Lookbooks
The Christian Louboutin Spring and Summer Catalogue is Set in the Washroom
Incorporating innovative technologies and creative storytelling to enhance the shopping experience and attract consumers.
CategoryArt & Design
Luxurious Bubbling Bathtubs
The Newton Bathtub by Maison Valentina Defies the Laws of Physics
Furniture designers can explore sculptural aesthetics inspired by the Newton bathtub to create visually striking and artistic pieces.
CategoryArt & Design
Minimalist Bathroom Accessories
This Bathroom Accessories Collection Will Brighten Up Your Space
Expanding innovative, minimalist accessories lines can help address the needs of consumers who prefer minimalist designs in their homes.
CategoryArt & Design
Golden Toilet Seats
These Transparent Bathroom Seats are Decorated with Gold Foil
The home decor industry can explore innovative ways to incorporate transparent gold foil into various products, including bathroom seats and fixtures.
CategoryArt & Design
Hollistic Health Showerheads
The Vitamin C and Negative Ions Showerhead Offers a Spa Experience
The home improvement industry can explore opportunities in creating and marketing showerheads that prioritize holistic health and water conservation.
