Trend cluster
Category

Communal
Creativity

Ensuring teams remain inventive means encouraging imagination in numbers.

Multimedia Office SuppliesMind Mapping AppsAggregated Video ApplicationsCollaborative Design Platforms

Trend

What is the Communal Creativity trend?

Communal Creativity: Whether it's within a workplace or among friends, this community-driven digital world puts emphasis on teamwork. Taking that a step further means apps, products and programs encouraging communal creativity. This speaks to a combined interest in remaining imaginative despite daily automation, and staying connected.

Trend themes

Themes within the Communal Creativity trend

Three behaviours holding the trend together
01

Collaborative creativity

Apps, products and programs that encourage communal creativity are speaking to a combined interest in remaining imaginative despite daily automation, and staying connected.

02

Multimedia and interactive devices

Devices that enhance multimedia experiences and promote interactivity beyond what they appear to be offer disruptive innovation opportunities for companies.

03

Crowdsourced content aggregation

Aggregated video applications and collaborative design platforms provide content creation opportunities to many people and promote a communal approach to creativity.

Industry implications

What the Communal Creativity trend means for industry

Where the trend changes the playbook
For

Technology industry

The technology industry can take advantage of these trends by developing more collaborative tools and multimedia devices that foster communal creation.

For

Creative industry

The creative industry can embrace these trends and promote a collaborative creative process through these tools, applications, and platforms.

For

Education industry

The education industry can take advantage of these trends and incorporate these tools, apps and devices in the classroom to promote collaborative learning and innovative teaching methodologies.

Trend signals

Trend signals for Communal Creativity

Trend score 4.9 out of 10, from popularity 82%, activity 56%, freshness 8%.

Popularity82%
Activity56%
Freshness8%
Audience
50%Men
50%Women
  • Gen Alpha (not a primary audience)
  • Gen Z
  • Millennial
  • Gen X
  • Boomer (not a primary audience)
Market
North America
Europe