'Saavn' is an Indian music streaming service that is fighting for the growing number of smartphone users in India. With more and more Indian consumers interested in streaming the latest music, Saavn has stepped in to provide a locally focused service.
While there are plenty of North American-based music streaming services, there are less options currently available to Indian consumers. Saavn caters to the specific needs of the Indian market by focusing primarily on the Android operating system and offering ad-supported free options as part of their primary service. Both of these nuanced qualities set Saavn apart from other music streaming services trying to break into the Indian market, such as Apple Music and Spotify.
By taking into consideration its unique consumer culture, this India music streaming service has developed sizable consumer base in India and among the Indian diaspora overseas.