Children are looking for interactivity and communication from dolls
Implications - Tired of one-sided play, children are demanding more reciprocal action and exchange from their toys. Taking digital integration of toys to the next level, toy brands are responding to this growing expectation for interactivity within entertainment by developing smarter, Internet-enabled versions of classic products.
Trend Themes
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Interactivity Demand — Children are looking for toys that provide reciprocal action and exchange, and brands are responding with smart, Internet-enabled versions of classic products.
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Emotional Attachment — Creating an emotional attachment with toys, like TROBO, can make learning more enjoyable and help to make it a lifelong pursuit.
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Real Conversations — Smart toys, such as Hello Barbie and My Friend Cayla that can hold real conversations with children, are becoming an important trend in the toy market.
Industry Implications
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Toy Industry — Toy companies that create interactive toys that foster learning and emotional attachment, will be more attractive to parents.
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Technology Industry — Companies that provide cutting-edge software, speech recognition, and interconnectivity for toys can benefit from high demand in the toy market.
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Education Industry — Interactive toys that provide educational value can be integrated into educational programs and classrooms to enhance learning experiences for children.
4 Featured, 34 Examples:
268,537 Total Clicks
Date Range:
Sep 14 — Feb 15
Trending:
Mild
Consumer Insight Topics:
