Category
Lifestyle
Assisted Choices
Trend cluster
Category
Packaging
Decor
Consumers search for packaging that can double as seasonal decor.
4.5
Trend score
Trend
What is the Packaging Decor trend?
Packaging Decor: Many holiday chocolate and candy purchasing decisions are based on packaging, with consumers opting for edible items encased in packaging that can be put on display in their homes. By making sure their treats double as home decor, consumers are stretching their dollar even further.
Trend themes
Themes within the Packaging Decor trend
Three behaviours holding the trend together01
Dual-Purpose Packaging
Packaging that doubles as decor for the home is becoming increasingly popular for holiday treats, allowing consumers to stretch their dollar further.
02
Luxurious Holiday Packaging
Luxury packaging for holiday treats provides a unique gifting experience for consumers who are looking to make a statement with their gift-giving.
03
Creative Easter Packaging
Innovative Easter packaging, often taking the form of themed boxes and nested eggs, adds to the excitement of the holiday and creates a sense of anticipation for the recipient.
Industry implications
What the Packaging Decor trend means for industry
Where the trend changes the playbookFor
Packaging Industry
The packaging industry has an opportunity to create dual-purpose packaging that adds value for consumers by doubling as decor for the home.
For
Confectionery Industry
The confectionery industry can differentiate themselves and create a unique gifting experience with luxurious and creative packaging for their holiday treats.
For
Retail Industry
Retailers can capitalize on the excitement of the holidays with themed and innovative Easter packaging, encouraging impulse purchases and driving sales during the season.
Trend signals
Trend signals for Packaging Decor
Trend score 4.5 out of 10, from popularity 59%, activity 67%, freshness 8%.
Popularity59%
Activity67%
Freshness8%
Audience
30%Men
70%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Packaging Decor trend
9 featured examples from Nov 11, 2014 to Dec 4, 2015CategoryMarketing
Luxurious Easter Eggs
This Hotel Chocolat Egg is for the Disconcerting Chocolate Fan
The rise of more sophisticated and luxurious Easter eggs targeted towards the adult market presents an opportunity for chocolatiers to expand their offerings and create unique fla…
CategoryLifestyle
Ready-Made Christmas Packaging
Budgens' Christmas Package Designs Make Holiday Shopping Easy
Horticulture industry can capitalize on the trend by developing branded holiday products made specifically for this category.
CategoryLife-Stages
Pop-Out Sticker Boxes
This Fun Sticker Box Design Features an Excited Easter Bunny
An opportunity to create interactive and playful product packaging for better engagement and customer experience.
CategoryArt & Design
Luxe Nutcracker Boxes
Robot Food's Limited Edition Christmas Nutcrackers Update a Holiday Staple
Disruptive innovation opportunity: Combine traditional holiday elements with modern design aesthetics to create updated versions of classic products.
CategoryMarketing
Nested Easter Eggs
The James Speckled Mint White Chocolate Egg is Packaged with Its Own Roost
The food and beverage industry can benefit from the trend towards nested packaging as it offers an opportunity to showcase unique and seasonally relevant products.
CategoryMarketing
Opulent Coffee Tumblers
These Starbucks 30th Anniversary Items Add Luxury to the Holidays
Coffee and beverage retailers can explore opportunities to create premium collections and accessories that cater to customers looking for a luxurious coffee-drinking experience du…
CategoryLifestyle
Literal Chocolate Boxes
This Flower-Inspired Gourmet Chocolate Box is Made Out of Dark Chocolate
The food packaging industry could explore the development of edible packaging options, such as chocolate boxes, to offer sustainable and novel packaging solutions.
CategoryLifestyle
Festive Pie Packaging
This Packaging from the Butler's Pantry is Festive and Funny
Opportunities to create product packaging that stands out from competitors and highlights the quality of the food.
CategoryLifestyle
Bunny Egg Boxes
Charbonnel et Walker Easter Packaging Takes the Shapes of Chicks and Rabbits
Confectionery businesses can explore creative packaging designs and alternative treat options to tap into the lucrative Easter market.
