Category
World
Layered Getaways
Trend cluster
Category
Simulated
Adventure
Consumers who crave change but are reluctant seek alternatives.
2.9
Trend score
Trend
What is the Simulated Adventure trend?
Simulated Adventure: Though adventure and experience are a bigger priority than ever with the rise of global communication, some consumers are still reluctant to spend the time and money on a short-term experience. Thus, simulated adventure located closer to home and at a lower cost serves as a great alternative. This speaks to the cautious financial attitudes of much of the population.
Trend themes
Themes within the Simulated Adventure trend
Three behaviours holding the trend together01
Simulated Adventure
Simulated adventure located closer to home and at a lower cost serves as a great alternative for cautious spenders.
02
Themed Experiences
Creating immersive, themed experiences like the Kowloon Walled City Arcade can give consumers a unique and memorable entertainment experience.
03
Cinematic Illusion
Creating an immersive experience that allows visitors to become a star for a day on a fake movie set offers a unique spin on traditional entertainment.
Industry implications
What the Simulated Adventure trend means for industry
Where the trend changes the playbookFor
Tourism & Travel
The rise of simulated adventures and themed resorts provides an opportunity for the tourism and travel industry to cater to consumers looking for unique experiences closer to home.
For
Entertainment & Gaming
Investing in immersive experiences, such as themed arcades and simulated adventures, can create disruptive innovation opportunities in the entertainment and gaming industry.
For
Event Planning & Production
Experimenting with cinematic illusion, like a visitor becoming a star for a day on a fake movie set, could lead to new innovation opportunities in the event planning and production industry.
Trend signals
Trend signals for Simulated Adventure
Trend score 2.9 out of 10, from popularity 44%, activity 34%, freshness 8%.
Popularity44%
Activity34%
Freshness8%
Audience
70%Men
30%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Evidence
Examples of the Simulated Adventure trend
5 featured examples from May 1, 2014 to Jan 9, 2015CategoryWorld
City-Inspired Arcades
The Kowloon Walled City Arcade is Designed After the Real Place
Disruptive innovation opportunity: Integrating technology and immersive storytelling techniques to revolutionize the entertainment and recreation industry.
CategoryLuxury
Mock Parisian Resorts
The Parisian Brings the Romantic Feel of France to Macau
Disruptive innovation opportunity: Integrate immersive experiences into luxury resorts to provide guests with a unique and memorable stay.
CategoryWorld
Sand Simulated Tents
The Kilo for Institut du Monde Arabe Installation Mimics Moroccan Tradition
Hotels and resorts can create cultural immersive environments with tent-like structures.
CategoryWorld
Italian Cinema Theme Parks
Cinecitta World Allows Visitors to Become a Part of a Fake Movie Set
The entertainment industry can capitalize by developing new and exciting movie-themed attractions, ride experiences, and other experiences that leverage popular movie franchises.
CategoryWorld
Planetary Simulation Adventures
This Mars Simulation Takes Place in the Middle of the Utah Desert
Developing immersive and educational tourism experiences centered around Mars and space exploration simulations.
