An Italian cinema theme park, Cinecitta World, recently opened up just outside of Rome to the delight of locals and travelers alike. Offering another reason to stay longer in the capital, Luigi Abete, president of the Italian Entertainment Group states, "The average tourist spends five days in Paris but two and a half days in Rome. After they opened the Disney theme park outside Paris, the average stay went up."
Providing a sense of illusion, the Italian cinema theme park treats visitors to become a star for the day on a fake movie set. Inspired by movies that were filmed at the Cinecittá Studios, which is still in operation, people will be treated to submarine sets, Westerns and more. Of course, there will be roller coasters.
What's Driving This Trend
- Cinema Theme Parks
- Developing cinema theme parks that offer visitors the opportunity to become a part of a fake movie set.
- Movie-inspired Attractions
- Creating attractions that are inspired by popular movies, TV shows or franchises, allowing visitors to immerse themselves in a cinematic experience.
- Movie Tourism
- Promoting tourism by developing movie-inspired attractions and destinations that can attract movie enthusiasts from around the world.
Who This Affects Most
- Entertainment
- The entertainment industry can capitalize by developing new and exciting movie-themed attractions, ride experiences, and other experiences that leverage popular movie franchises.
- Hospitality
- The hospitality industry can benefit by partnering with tourist attraction sites like Cinecitta World, offering packages deals to visitors, and creating cinematic-themed guest experiences.
- Tourism
- The tourism industry can leverage movie-inspired attractions to create and promote unique travel destinations that cater to movie enthusiasts, inspiring travel to movie locations.
